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ChangeThis Newsletter No. 40
And...keep your eye out for a ChangeThis EXTRA ISSUE
in November. We'll be featuring two additional ChangeThis
manifestos taking on two sides of one issue: Globalization.
Do we truly live in a flat world, and if so, what are the
workable strategies? Or is the change actually far more
complex than a straightforward loss of borders?
..............
40.01
Change the Way You Change the World
By Leslie R. Crutchfield and Heather McLeod Grant
Using Habitat for Humanity as a dynamic example,
authors of Forces for Good, Crutchfield and Grant,
present this manifesto on what high-impact nonprofits
do to achieve wide-scale social change. These methods
are insightful for all organizations, including
for-profits and individuals. You may just want to
pick up a hammer and take a swing at changing the world.
http://changethis.com/40.01.ChangeWay
http://changethis.com/pdf/40.01.ChangeWay.pdf
*********
40.02
The RenGen Manifesto
By Patricia Martin
Patricia Martin brings her energy and enthusiasm to
this inspiring manifesto which celebrates a new
cultural trend: a renaissance generation that values
creative and intellectual activity which will bring
a rebirth to our current beige state of living.
http://changethis.com/40.02.RenGen
http://changethis.com/pdf/40.02.RenGen.pdf
*******
40.03
The Energy Crossroads: Zoom
By Vijay Vaitheeswaran
Vaitheeswaran, author of Zoom: The Global Race to
Fuel the Car of the Future, here asserts that within
“the thorny geopolitical, environmental, and economic
complications involved with cars and oil, America’s
federal energy policies do matter.” He calls for a
“market-minded” approach that offers a level playing
field for entrepreneurs and innovators instead of
the conventional and archaic.
http://changethis.com/40.03.EnergyCrossroads
http://changethis.com/pdf/40.03.EnergyCrossroads.pdf
*********
40.04
Build Your Brand in Bits and Bites: Building Your
Personal Brand Online
By William Arruda and Kirsten Dixson
Arruda and Dixson warn: “You are being googled.”
Internet research is now a no-brainer in the hiring
process, whether you are applying for a job or pitching
your bid. So, how can you impress recruiters and clients
when they perform this kind of reference check? The
authors offer steps to making you digitally distinctive.
http://changethis.com/40.04.BuildYourBrand
http://changethis.com/pdf/40.04.BuildYourBrand.pdf
********
40.05
The New Theory of Relativity: Relationships = Productivity
By Noah Blumenthal
Blumenthal believes there is simply no stronger motivation
for good performance than strong relationships and hopes
to revolutionize leadership with a deceptively simple
equation: Relationships = Productivity. He warns of an
epidemic of “ineptivity” (motion without reason) has
lead to a state of disenfranchisement within business,
and a good leader who attends to people’s needs can
prevent mutiny.
http://changethis.com/40.05.NewTheory
http://changethis.com/pdf/40.05.NewTheory.pdf
*********
40.06
Slow Innovation: A Savour-y Way to Success
By Derek Cheshire
Using the Slow Food Movement as a metaphor, Derek Cheshire
suggests a slow approach to innovation. There is immense
pressure to innovate quickly or to rush to market, but
does this bargain of speed versus quality really benefit
a company? He lauds the goal of creating “an innovative
company whose structure and culture are conducive to
long-term growth and sustainability.”
http://changethis.com/40.06.SlowInnovation
http://changethis.com/pdf/40.06.SlowInnovation.pdf
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