Top Stories

Martha's Circle collates niche sites for ad network
Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience.

Youngsters use social networks to communicate
More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures.

Online advertising spend forecasts revised
The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there's a downward turn.

comScore: Russia fastest growing online population
Online marketers may want to pay a bit more attention to the fast-growing Russian online population. According to a recent report from comScore, Russians are logging on to the Internet faster than any other European population.

Break.com offers customizable video player
For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored.

US shoppers turn to comparison shopping engines
Rather than solely relying on an online ad campaign, e-tailers may benefit this holiday shopping season from comparison shopping engine results. According to a new report from Hitwise, traffic to comparison shopping engines increased 13% year over year.

Online entertainment consumption rises in U.K.
The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites.

Web surfers' attention spans shortening
Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer?

NRF forecasts modest holiday shopping growth
Consumers plan to spend more this holiday season than in 2006, but they won't break any banks. According to the holiday forecast from the National Retail Federation (NRF) holiday sales will gain only about 4%.

Study: Mobile users want better 'Net access
It's all about the phone for mobile users - as long as that phone has mobile Internet access. According to a recent study from the Kelsey Group and research partner Constat, nearly half of mobile users are looking for better online access with their next phone purchase.

Growing number of merchants choose PPC
Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the merchants surveyed have been using PPC ad platforms for three or more years.

Ads, not subscription fees, say Internet users
Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.

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