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Earlier this year, Whole Foods CEO John Mackey didn't disclose his identity or connection to the company when posting about Whole Foods on a message board. In response, the company was accused of botching their ethics, and has responded by banning its executives from posting on third party sites altogether. On his blog today, former WOMMA CEO Andy Sernovitz questions this action, and suggests training employees on how to do it right instead.
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As part of Wal-mart's holiday marketing efforts, the company is using opt-in text messages to tell people about special sales and bargains. Customers who choose to receive the messages can then take advantage of the deals -- or pass information about it along to a friend just by sending a text message.
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On the Community Group Therapy blog today, Sean O'Driscoll from WOMMA member company Microsoft weighs in and shares his impressions on the new Facebook ad announcement, including his thoughts on privacy, the social graph, and what it means for WOM.
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WOMMA's Word of Mouth Marketing Summit and Research Symposium are taking place next week. If you don't register soon, you're going to miss:
- 50+ expert WOM speakers
- Breaking news about the size of the WOM industry from PQ Media
- Deep discussions about hot WOM industry topics and issues
- Meeting all of the biggest thinkers in the industry
- Sister Hazel and its band fans
- A special session about WOM and the mystery of Vegas
- Tons of networking
- Much more!
To learn more about WOMMA's Word of Mouth Marketing Summit and Research Symposium, or to register now, visit:
http://www.wommasummit.com
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Omnimedia launched Martha's Circle this week, a lifestyle blog network, giving a slate of handpicked lifestyle bloggers a larger platform upon which to speak about their areas of expertise -- including food, kids, home improvement, and entertaining.
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If your clients and customers aren't telling their friends about you, your company, or your service, it probably says something about your company. Here's an extremely honest and slightly humorous look at what it means when no one's talking about you.
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