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According to a recent Coremetrics survey, titled "Face of the New Marketer," 78% of marketers indicate that social media initiatives give them a leg-up over the competition. Fifty-eight percent of marketers have implemented CGM or reviews in the past 12 months, and 31% have launched a blog.
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With a permission-based format greasing the wheels, Facebook is gearing up to let users share their brand preferences with their friends. According to the company, friends are already telling friends about the stuff they love -- so why not let advertisers into that conversation? Some are wondering if Facebook's "social advertising" is too invasive.
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WOMMA member company BuzzLogic is getting press today around the launch of its "conversation targeting" ad-delivery platform, which the company believes will make ads more relevant to online users and there-by generate more clicks.
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Why should you attend WOMMA's Summit next week? PQ Media will release the first-ever study on the WOM industry (no PowerPoints will be available, you have to be here to see this).
Learn --> Our Summit agenda covers some of the biggest trends, issues, and ideas in the WOM industry. You'll learn: the big stat on the size of the WOM industry, how to measure your WOM marketing, how the industry is growing and changing, and what your peers are doing in WOM marketing RIGHT NOW.
Network --> At the Summit, not only are all of the biggest thinkers in WOM marketing going to be here, you'll have tons of opportunities to chat with them. Join your industry peers at one of our cocktail receptions, sit beside them in our great sessions, or talk about trends over lunch. Your WOM industry peers are going to be here -- you need to be here, too!
To learn more about WOMMA's Word of Mouth Marketing Summit and Research Symposium, or to register now, visit:
http://www.wommasummit.com
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As consumers and marketers converge on social media grounds, they're grappling over the definition of social media. From a consumer perspective, it's all about socializing, but marketers are most interested in the "media" element.
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If you're looking for a few new things to add to your feed readers, here's a great list compiled on the Writing White Papers blog: the Top-10 Marketing Blogs 2007/2008. Check it out.
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>> At WOMMA, we like to save our members money. Log into the Member Center now to get your discount codes and take advantage of the latest WOMMA event deal:
--> SMX West 2008
Santa Clara, Calif. | Feb. 26-28
WOMMA members save 10%
Login to the Member Center now to get your discount code:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials
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>> A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.
OneUpWeb recently released a study which investigates 12 of the hottest products and retailers for the 2007 holiday shopping season and how they're using social media marketing to set themselves apart. This is a must-read for any online marketer looking to generate positive buzz and boost holiday sales.
To learn more, log into WOMMA's Member Center at, and download the full whitepaper:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=4fdbfc...
>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
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