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It's one of the biggest questions in WOM, and PQ Media is set to present never-before-seen data, analytics, and forecasts on the key trends driving the various WOM marketing industry segments, including media, WOM marketing agencies, and WOM research at the Word of Mouth Marketing Summit Nov. 14-15.
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Here are some great tips for monitoring online word of mouth about you or your company and what you can do to protect yourself from or respond to negative WOM.
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One of the big questions that comes up around online social networks is how to effectively monetize them. Companies are finding new and interesting ways to do this -- and are already evolving the definition of what makes a social network.
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Viral marketing is one of the biggest conundrums in the WOM world. What creates the spark that takes something from "video" to "viral"? Here's a look at five viral marketing campaigns that were successful.
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On his blog yesterday, Dr. Walter Carl, co-chair of WOMMA's Research Council, started a conversation about the Net Promoter Score, which is one of the topics we're delving into at this year's WOM Research Symposium. Join us in Las Vegas on Nov. 13 to continue the conversation!
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>> At WOMMA, we like to save our members money. Log into the Member Center now to get your discount codes and take advantage of the latest WOMMA event deal:
--> SMX West 2008
Santa Clara, Calif. | Feb. 26-28
WOMMA members save 10%
Login to the Member Center now to get your discount code:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=ed187...
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>> A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.
OneUpWeb recently released a study which investigates 12 of the hottest products and retailers for the 2007 holiday shopping season and how they're using social media marketing to set themselves apart. This is a must-read for any online marketer looking to generate positive buzz and boost holiday sales.
To learn more, log into WOMMA's Member Center at, and download the full whitepaper:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=4fdbf...
>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
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