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Desert Island Reading
Recently, I received an email message from someone setting up a new graphic design department at a
university. Her design library budget was limited, so she was looking for must-have book recommendations.
While it was a hard question to answer because "must-have" depends on the goals of the program and the
students, I told her five that I wouldn't want to be without.
I'll share those names with you next week, but first, it's your turn. What five books would you recommend
for a new graphic design program? Post the titles at www.creativepro.com/talkbackedit/feature/26073.html .
Speaking of revealing names, last week's newsletter challenged you to identify nine typefaces based solely
on their question marks. It was a difficult test, and only one person correctly named all nine fonts.
Congratulations, Pierre Côté!
The question marks and their corresponding typeface names are below from left to right:
Woodland
Bodoni Seventy-two
Vintage
Gill Sans
Scala
Enclave
Jellybaby
Golden Type
Cholla
— Terri Stone, editor in chief
Get the Inside Scoop on Leopard, the New Mac OS
If you want to know about the new Leopard operating system, you could watch the guided tour on
Apple's Web site. Its production values and presentation reflect the company's legendary attention
to marketing detail, but do you think you'll hear the full story? In this special three-part
installment of the Get Creative videocast, Shellie Hall tells — and shows — it like it really is.
"Install it on a secondary computer. I've lost some very important functionality because some updates aren't there yet."
http://www.creativepro.com/story/feature/26061.html
Watch all of the Get Creative videocasts so far:
http://www.creativepro.com/story/feature/26071.html
Why, Illustrator, Why?!
Sometimes you resize an Illustrator text frame and the text reflows, staying the same size. Why are there
other times when you enlarge an Illustrator text frame and the text grows, too? Mordy Golding shares the
secret of making Illustrator behave correctly.
"The first thing to understand is that Illustrator has two types of text objects: Point Type and Area Type.
Point Type is used most often for random text objects that appear in your document and aren't bound by any
shape or frame. Area Type is for larger blocks of text, where words flow from one line to the next and are
encompassed within a shape or a frame."
http://www.creativepro.com/story/howto/26070.html
Have you seen the new Illustrator Wow! Book?
http://www.amazon.com/032151842X/creativepro.com
Feeling Lazy? Make Photoshop Do It
Hidden within the submenus of Photoshop's File menu are easy ways to automatically
output multiple copies of an image in different formats; print one page with multiple
versions of an image; and create diptychs and triptychs. Ben Long lets you in on the secrets.
"While Photoshop has exceptional image-editing controls, it can also help you with more
mundane work, such as resizing and converting images from one format to another."
http://www.creativepro.com/story/howto/26056.html
If you're really into Photoshop automation, you gotta read this:
http://www.creativepro.com/story/feature/22897.html
How-to: Photoshop Inside InDesign
InDesign experts Anne-Marie Concepcion and Pariah S. Burke walk you through the artistic options in
InDesign CS3's new Effects panel. Even if you don't have CS3, check out this article for its
special discount on InDesign Magazine!
"You can apply transparency effects to a stroke, a fill, text, or the entire object. You can even mix
it up so that a single object's stroke, fill, and/or text have different opacity settings and blend
modes applied for each attribute. This fine-tuned control is not just for transparency: Adobe added
nine more object effects to InDesign CS3. In this tutorial, you'll learn how to screen back a photo
for readability, make a live text mask, and composite with a gradient feather."
http://www.creativepro.com/story/feature/25462.html
You'll find more InDesign goodness here:
http://www.creativepro.com/software/howto/1423.html
A Simple Self-Mailer Spells Success
If you're creating personalized direct-mail pieces, you can benefit from Frank J. Romano's
exploration of a classic — and highly effective — brochure from the medium's early days.
"The program was a huge success for Novartis Seeds. The company eliminated a 36-page product
catalog with a customized 6-page catalog. Dealers who participated in the custom order
affirmation program had a 21.7% increase in sales over the prior year. Dealers who did not
participate in the program only had a 0.7% increase in sales over the prior year. There were
27% fewer returns and cancelled orders from the previous year."
http://www.creativepro.com/story/feature/25437.html
More ways to be highly effective:
http://www.creativepro.com/story/howto/24898.html
Rearview Mirror: 20-20 Hindsight
Our Get Creative videocast delivers the news for the week of November 5
http://www.creativepro.com/story/news/26072.html
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Check out the first wireless memory card
http://www.creativepro.com/story/news/26052.html
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DXG announces first 10 megapixel digital camera to break the $200 price barrier
http://www.creativepro.com/story/news/26063.html
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Lulu.com re-launches PrintOnDemand.com
http://www.creativepro.com/story/news/26068.html
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Pour a cup of Chai Tea into your font folder
http://www.creativepro.com/story/news/26062.html
Wacky Web Site of the Week
Here's a fun DIY project that has the added benefit of annoying your family and friends.
http://www.creativepro.com/story/feature/23661.html
If you've read this far, you definitely need to sign up for our daily newsletter. It's in your inbox every morning with your update to today's latest happenings at creativepro.com.
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