Top Stories

Social media unworthy of budget?
Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low.

Number of American Internet users continues to rise
In the last seven years the number of American adults on the Internet has grown substantially, with a 10 percent increase in the past twelve months.

Advertisers target online influencers, conversations
The online advertising industry's first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech.

Report: Consumers want facts about products
Don't dazzle them with shiny pictures or funky music. According to a recent report from GfK Starch, content is king in more than the social realm. Users want strong content - facts and figures - in their ads, too.

In-call ad platform launched
Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms.

Chinese adopt Web 2.0 faster than Americans
Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases.

MySpace to announce new ad platform
The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members.

Youth to spend 10% more this holiday season
E-tailers may want to pay a bit more attention to the youth market in this upcoming holiday shopping season, and they shouldn't wait until the last minute. That is because according to a report from Youth Trends, youths will spend about 10% more this holiday season than in 2006.

Facebook to unveil shopping service to its network
Users log on to social networks to make friends. Now those connections could impact how an etailer or product will fair online. That is because Facebook is set to unveil a shopping tab within its social network that would allow users to share product information and where they purchased products within the network.

Channel Intelligence, Shopping.com team for better user experience
For shoppers, finding the right product at the right time online can be an exercise in frustration. Items may be sold out, websites may be hard to navigate and a myriad of other problems may arise. Channel Intelligence and Shopping.com are teaming up to help shoppers better navigate the web, which could lead to better revenues for ecommerce hubs.

Surveys put gift cards top of gift lists
A couple of recent surveys indicate that gift cards will be the favorite choice for consumers and retailers alike.

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