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European word of mouth marketers who don't heed a strong code of ethics will soon be breaking the law, according to the E.U.'s Unfair Commercial Practices Directive. The directive specifically cracks down on companies who pay bloggers or agencies to post false or misleading blogs and reviews.
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On Tuesday, Facebook is set to unveil an advertising model that allows the company to target ads to its users based on their profile information and social networking contacts. Some consumers have responded by creating a "Do Not Track" initiative that questions whether data on social networking sites is fair game for marketers.
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Companies have at their fingertips a pool of potential brand enthusiasts just waiting to be tapped: their employees. How can impassioned employees incite excitement about your company, and what can you do to make them your biggest fans?
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Aside from the many opportunities you'll have to rub elbows with your industry peers during our Nov. 14-15 Summit in Las Vegas, we're also giving you a few chances to toast the WOM industry over cocktails and to network, network, network.
--> Tuesday, Nov. 13 -- Cocktail Reception:
Join WOMMA and your fellow Summit attendees in the conference center of the Rio All-Suite Hotel & Casino for an opening cocktail reception from 5:30 p.m. - 7:30 p.m. sponsored by PopularMedia. Meet some of the industry leaders that you'll be spending the next few days with, and network over Vegas-style cocktails.
--> Wednesday, Nov. 14 -- Cocktails, Munchies, and WOM:
What's better after a day full of great information than getting into insightful discussions with your fellow WOM aficionados over scrumptious appetizers and cocktails? Join us poolside from 5:30 p.m. - 7:30 p.m., and enjoy a relaxed networking session before making your way out onto the Vegas strip.
To learn more about WOMMA's Word of Mouth Marketing Summit and Research Symposium, or to register now, visit:
http://www.wommasummit.com
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Zagat Survey and health insurer Wellpoint are teaming up to give patients a forum to read and post Zagat-style reviews for healthcare providers. The service, which is set to launch in March, will allow people to share opinions and physician rankings.
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Part of making viral marketing work is knowing what not to do. The Agency Blog offers up six lessons of what not to do when making your viral video.
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