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Email Marketing Hints and Tips

Dear Tayllor,
 

E-cards are a quick and affordable way to spread some holiday cheer to your list members. In this month's article, Gail gives you some creative ideas on how to make your e-card interesting and fun. You'll also see four examples of how our customers are using e-cards, as well as some samples of holiday templates Constant Contact has to offer.

 
But before you dig in, your guidance is needed. We are in the planning stages for our 2008 newsletters and your valuable input will help us determine which topics to cover. Please take this quick, 5-minute survey to help us make Hints & Tips more useful to you. We promise to listen closely!
 
 
Thank you,

Editor, Hints & Tips Newsletters
 
In this issue of Hints & Tips Email Marketing:

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Why spend money on paper cards and postage when you can send an e-card? The holidays are a perfect time to send one to the people on your list. Here are ten ideas that will help you do more than just say, "Happy Holidays," with your e-card. Instead, you'll send one that makes your subscribers smile.

1. Show your face - Include a photo of you and your staff (or you and your family, if you're a one person shop) in your e-card. This is a great way to make it more personal. You can take a traditional photo or take a fun one of your employees decorating for the holidays, you with a set of antlers on your head, or everyone holding up a glass of eggnog, saying "cheers." A more interesting photo will get more attention!

2. Give a little gift
- Say thank you with an exclusive coupon. Ask them to print the e-card and bring it in for 20 percent off their next purchase, or to receive a special gift. You know what kind of "gift" is valuable to your audience. Make it special and make it clear that this offer is only for those on your email list, then it truly is exclusive.

3. Spread some cheer
- Thank your list members by giving them something intended for forwarding. Include a family and friends discount in your e-card. An enticing offer can make your e-card go a long way and get great results. Also, you can grow your list by adding a sign-up link at the bottom of the card.

4. Eat, drink, and be merry
- Share a favorite holiday food or drink recipe. Most people have a number of parties that they attend over the holidays, with workmates, friends, and family. And many times they need to bring something. Help them be the life of the party by sending them a recipe for a dish or beverage that's guaranteed to hit a homerun. Make it quick, easy, and enticing. Include a photo (if you have a good one).

Get 6 more e-card ideas
November 2007

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Introducing our new best practices blog!
 

Get practical ideas, inspiring success stories, and breaking industry news from the new Constant Contact Best Practices Blog.

 

Visit the new blog

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Get expert help with your e-cards
 

Take this free 1-hour online seminar and discover how you can create e-cards that make you stand out during the busy holiday season.

 
Click on dates below to register (all ET):

 

Tuesday, 11/6

11 a.m. - 12 p.m.
 

Thursday, 11/15

4 p.m. - 5 p.m.
 
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Resources


 
 
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Using Holiday E-cards to Connect

Check out these examples of how several small businesses and one nonprofit use e-cards to stay connected with their customers, clients, and donors during the holidays. Click on each image to see a larger version.


 
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Ring in the Season with a Holiday Template

E-card exampleCapture the spirit of the season and connect with your customers or members with a Constant Contact holiday template.

Simply login to your account and click on "create an email." When it's time to pick a template, choose the "Holiday" category, and then one of the "December Holiday" styles (e.g. card, newsletter, or promotion).

Once in editing mode, you can choose from a variety of holiday images or use one of your own. Just click on the "Global Colors and Fonts" link, then on the small thumbnail to see a list of stock images or to include your own.

 In no time you'll have a professional-looking holiday email ready to send to your list.

See samples of our holiday templates

Want us to create a custom holiday template for you? We can!

Learn more about custom template options
 
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