Top Stories

Internet users reading less print
Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results.

Specific Media plans to expand beyond display ads
Online advertising network Specific Media is to expand the company's platform to include more than just display advertising.

Audiences increase but revenue slows for newspapers
Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag.

Group calls behavioral profiling "invasive"
In an effort to change the way some advertisers obtain information about users, the Center for Digital Democracy (CDD) and the US Public Interest Research Group (US PRIG) have sent a supplemental filing to the Federal Trade Commission citing privacy invasions. The two groups contend that privacy polices about what information will be collected and how said information will be used are not enough.

Opus forecasts mobile ad revenue to reach $5 billion
A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million.

Study: Showing in context ads more efficient
A new study is out that indicates advertising in context is much more efficient than showing ads out of context. According to the Online Testing eXchance ads that are contextually relevant to the content on a webpage outperform ads that are not relevant.

IAC reports 7% YoY growth rate for Q3
Third quarter earnings reports are in and IAC is reporting a strong showing with a reported $1.5 billion in revenue. That is a 7% increase in revenue over Q3 2006.

Over-50s get social online
Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga.

Social marketing will outpace traditional ads by 2012
Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012.

Measuring consumer engagement not a priority in Europe
Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach.

AOL gives users behavioral targeting lesson
AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it.

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