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Marketers predict that their social media spending will increase dramatically over the next five years, according to a study by TWI Surveys Inc. Eighty-one percent of marketers surveyed say their social media spending will meet or exceed their spending on traditional advertising, with a full 57% predicting that their spending on social media will trump their other media buys.
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Thirty-three percent of online European advertisers plan to launch profiles on online social networks, according to a new report, titled "Social Marketing in Europe," from Jupiter Research
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Corporate blogging isn't a one-size-fits-all venture. It's right for a lot of companies, but not right for everyone. In fact, sometimes listening to the blogosphere provides a greater benefit.
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It's the news you've been waiting for: this year's Wommie Award winners. WOMMA's Wommie Awards were created to recognize amazing word of mouth campaigns and the fabulous people who create them -- and this year, more than 50 WOM-worthy case studies were submitted for consideration.
Congratulations to the 2007 Wommie Award recipients:
* Affinitive -- American Skiing Company: MyA41.com Passholder Community
* Converseon -- Second Chance Tree Project Takes Reforestation from Virtual World to Physical World
* Fanscape -- Clear Channel NEW! Populating Site with Musicians Campaign
* Quicken Loans -- How Quicken Loans Became a Yahoo! Answers Knowledge Partner
Wommie Award winners will present their award-winning word of mouth marketing work at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas.
To learn more about WOMMA's Word of Mouth Marketing Summit and Research Symposium, or to register now, visit:
http://www.wommasummit.com
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Founder Mark Zuckerberg's aspirations for Facebook include the social networking site acting as a mirror for user's real lives. How close has it come to hitting that mark, and what does it mean for advertisers?
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It's not enough to just shoot a video; viral marketing that takes off takes more planning than that. Here are three simple tips for making your viral marketing efforts work.
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