Dear BNET reader,

A staggering amount of business-related research and advice surfaces on the campus of Harvard Business School. BNET's newest Insight column, the View from Harvard Business, is your guide to the latest faculty research on cutting-edge management issues and their practical applications for your business.

The View from Harvard Business

Consumers Take Control, Marketers Take Cover
Remember when marketers hailed The Golden Age of Digital Interactivity? Using technology to tap into rich profiling data, sellers would be able to implant highly targeted messages into the core of the online consumer and extract a purchase. But consumers have turned the tables, using technology to circumvent Big Media.

Facebook in Pinstripes
Social networking sites aren't just for students. When used in business, they can be effective tools for fostering the "weak ties" that help staff share information and get problems solved.

Flat World -- or Globaloney
In "The World Is Flat," Thomas Friedman argues that lowering trade barriers and increasing world connectivity has created a level playing field for businesses to compete on a global scale. Find out why building a global strategy based on a flat earth assumption could send your company over the edge.

Harvard InBriefs on BNET

Leading Clever People
Who most determines your company's success? Clever people -- employees whose knowledge and skills enable them to produce disproportionate value for your firm. Learn how to lead your clever people the right way, and you unleash their full potential. They and your organization win.

Manage Your Energy, Not Your Time
Organizations are demanding ever-higher performance from their workforces. Help your employees rejuvenate their personal energy, and the benefits go straight to your bottom line. Take Wachovia Bank: Participants in an energy renewal program produced 13 percentage points greater year-to-year in revenues from loans than a control group did.

The Innovation Value Chain
Beware conventional wisdom about how to boost your innovation capacity. Another firm's best innovation practice could become your worst nightmare. Think of innovation as a value chain comprising three phases: idea generation, conversion, and diffusion. Then tailor your practices to your company's needs.

Video

BNET Book Brief: "Confessions of a Serial Entrepreneur"
Author and entrepreneur Stuart Skorman recounts the ups and downs of his high-stakes career and takes us to the card table to show how business can be played like a game of poker.

Innovation Through Competition
Anil Rathi's Innovation Challenge corrals the collective wisdom of people worldwide to solve business problems for companies like American Express and Hilton Hotels.

Thought Leadership Sponsors

Sincerely,

BNET Staff

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