Campaigner has a new look!

The Campaigner Team is excited to announce a major update to our award winning email application. Campaigner's unique new Dashboard gives you instant access to a wealth of visual real-time data and the new Compare tool gives you the ability to instantly analyze your email marketing campaign results as well as benchmark your campaigns against thousands of other professional marketers. This new feature will become part of your strategy to continually improve the performance of your email marketing program.

Click to learn more about the dashboard and compare tool

Using email for tradeshow follow ups

How you can increase post- show email click rate by 5%!

By Gemma Mendham, Marketing Manager, Campaigner

According to Exhibit Surveys an average of only 12 percent of a booth's traffic is called 12 months following a show, leaving 88% as untouched or new leads. Quite often these leads are untouched because a company has limited budget or a small sales team. So how can you reach out to that 88% that don't get called? Email marketing is a great way to follow-up with event leads and take your relationship one step further in the sales cycle. For our own event program we needed to find a way to improve open, click-through (CTR) and conversion by using the information we gathered in both CampaignerPro and our CRM system. By making changes in graphics and leveraging behavioral information from our campaigns, we improved CTR by 5% and improved overall sales conversions.

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How EchoSign automated sales communications to boost lead conversions

The Challenge -EchoSign, the web's # 1 signature service, provides e-signing & sign-by-fax services to over 500 customers. To better manage their sales pipeline, EchoSign needed an online solution that would integrate easily with their CRM application, Salesforce.com, and automate the movement of leads through the sales cycle.

The Solution - EchoSign turned to CampaignerPro based on existing integration with Salesforce.com and its ability to automate and monitor highly targeted email communications. With daily imports from Salesforce.com to CampaignerPro, EchoSign ensures that the most up-to-date data is used to send personalized messages at different stages in the sales cycle. As subscribers interact with each email, new information is pushed back into the CRM.

The Results - By automating much of the lead nurturing process, sales has greater flexibility to focus on 'hot' opportunities. Data pushed back into Salesforce.com is then used to help sales prioritize their follow up calls and close more business. With the new process in place, EchoSign was able to increase their lead-to-sales conversion rate.

Improve your campaigns from our customers' experience:

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Do you have a Campaigner or CampaignerPro success story to share? We will use the best stories in our advertising campaigns in leading publications. Please contact us at marketing@campaigner.com

Demand Generation: Kick-start your business

Compliments of the Aberdeen Group and Campaigner.

In this report, Aberdeen reveals the findings of over 600 companies surveyed on marketing strategies and technologies. Discover how top performing companies have increased conversion rates, boosted ROI, and improved lead qualification processes using automated lead management solutions.

Click here to download your free report

Upcoming webinar: How web 2.0 and online reputation changes strategy and results

Opportunities for succeeding with multichannel marketing initiatives have never been greater. And with a number of emerging channels thriving online, organizations of all sizes and across industries should take a serious look at what's working, and what's not.

The "Multichannel Revolution" webinar will address how marketing, sales and service professionals can improve business results by applying proven multichannel and reputation management best practices. In addition, Habeas will discuss new findings from a consumer email study conducted with Ipsos.

Register now for the Nov 13 2pm EST event.

Hosted by Habeas with Email Experience Council, National Geographic and Ogilvy One Worldwide