Top Stories

AdBrite to sell ads on Facebook apps
Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like.

eXelate offers targeting exchange
Advertising exchanges are nothing new in the online marketing world, but a new service from eXelate is a little different. Rather than offering ads, they are offering delayed ads.

Clearspring's Launchpad makes widgets simple
Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers.

Hitwise tool separates new from old visitors
There is another tool in the vistor-metric toolbox. This time metrics firm Hitwise has gotten in to the act, offering a new report that will separate New from Returning website visitors.

Privacy advocates call for do-not-track list
Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy.

Newspapers, magazines increase online ad spend
A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011.

Report: 60% of mobile audience is under 35
Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms.

Business travel will drive rate increases for travel industry
Online marketers may want to pay more attention to the business traveler in 2008. According to the recent Global Business Travel Forecast from American Express, business travel needs will surpass the supply, driving rate increases in all sectors.

Online holiday shopping may exceed $33 billion
Marketers may want to get those holiday campaigns ready early. According to a recent Forrester Research report, the online retail shopping spend will reach $33 billion in the US, an increase of more than 20% over 2006 holiday shopping revenue.

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