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John Kremer's Book Marketing Tip of the Week
October 31, 2007: Happy Halloween

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In this issue . . .
-- Book Marketing Blast-Off Seminar
-- one way to sell books
-- Publishers Weekly Online
-- SmartManDaily.com
-- free novel ebooks
-- WidgetBuck blog ads
-- Squidoo Video Showcase
-- specialty retailers
-- Authors Speakeasy Workshop
-- Amazon.com now allows video book reviews

Book Marketing Blast-Off Seminar: April 21 to 23 in Los Angeles
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Due to popular demand, I've set up another of my 3-day Book Marketing
Blast-Off Seminars before the end of the year. Here are the details:

Dates: December 7 to 9, 2007, Friday through Sunday, 9:00 am to 5:00 pm

Location: Marina del Rey Hotel, 13534 Bali Way, Marina del Rey, California

For seminar details, see http://www.bookmarket.com/blastoff.htm.

Here's one way to sell books . . .
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To promote the new book he co-wrote with Donald Trump, Learning
Annex president Bill Zanker stood outside a Barnes & Noble and paid
people to line up outside to buy the book and get it signed by Donald
Trump. He apparently paid $100 to the first 100 people in line, $50 to
each of the next 100, and $10 to each of the next 1,000.

Well, for a cost of $25,000, he got 1,200 books sold, made Trump happy,
and helped boost the book's chances to get on a bestseller list. Now,
that's one way to promote a book that's called Think Big and Kick Ass
in Business and Life
.

Of course, not the most cost effective way. Given a retail price of
$26.96 and a royalty of one or two dollars per book, he couldn't make
the money back. But he did get the story of his ploy in a number of
book-related blogs and websites. Perhaps that alone was worth the
cost to him.

Publishers Weekly Online
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Diane Patrick is the compiler of the Authors on the Air feature on PW
Online. It features authors who are to be interviewed on major TV or
radio shows with a national audience. To be included in the compilation,
email dpatrickpw@aol.com. Provide her with date, show name, author,
book title, and some info about the book.

Again, note, don't bother her unless you are going to be interviewed on
a major national radio or TV show.

SmartManDaily.com
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Smart Man Daily is a website aimed at giving men the inside information
and expert advice on health, family, career, money, and more. They are
eager to get additional content from authors of self-help books useful
to men. They are especially interested in interviews with authors and
other experts. Contact David Freeman, webmaster at 212-580-0887.
Email: david@smartmandaily.com. Web: http://www.smartmandaily.com.

free novel ebooks
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In addition to the All Books Free site (http://www.allbooksfree.com),
here is another website that features free fiction ebooks:
http://www.authorarcs.com (that's arcs for advance review copies).

Both sites don't charge to feature your free fiction ebooks.

WidgetBuck blog ads
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WidgetBucks

WidgetBucks: http://www.widgetbucks.com — Mpire Corporation,
1725 Westlake Avenue N #203, Seattle WA 98109; 206-706-5588;
Fax: 866-828-3876. Email: help@widgetbucks.com. Their WidgetBucks
widget allows you to feature content from eBay, Best Buy, InfoSpace,
BuddyTV, Target, WalMart, WhateverLife, and Amazon and make
money from any referrals.

WidgetBucks

The above is just one of the ways you can make money with your blog
or website by featuring various ad formats. For a list of more ways —
with contact info — see http://www.bookmarket.com/blogads.htm.

Squidoo Video Showcase
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Squidoo.com now offers three new services. The first allows you to
create video showcases based on any search terms you choose. Check
out the ones I created on Monday for bestselling books, book marketing,
and self-publishing. From any of those pages, you can create your own
video showcases. Note: My pages are rudimentary now. I'll be making
them better soon.

Bestselling Books Video Showcase:
http://www.squidoo.com/bestsellingbooksvideoshowcase

Book Marketing Videos:
http://www.squidoo.com/bookmarketingvideoshowcase

Self-Publishing Video Showcase:
http://www.squidoo.com/self-publishingvideoshowcase

Squidoo also offers:

SquidBids: http://www.squidoo.com/squidbids/hq — The free place for
trusted eBay sellers to strut their stuff, showcase their auctions and
stores, and get more traffic.

The Ever Project: http://www.squidoo.com/ever/hq — This project
allows you to create your best ever collection on any subject. You
could do the best craft books ever, best dogs ever, best authors ever.
Or funniest, craziest, worst, smartest, prettiest, zaniest, finest, etc.
First come, first served. Check out the sample I created focused on the
best quotations ever: http://best.quotes.ever.com.

Also see Sexiest Quotes Ever: http://sexiest.quotes.ever.com

Someone already created the best book ever: http://best.book.ever.com.
Check it out to see what book it is. Note: I didn't create this page.

Sell Books by the Truckload Conference
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Next week I'll be speaking at the Sell Books by the Truckload Conference
in Philadelphia, Pennsylvania. Here's some promo copy on that seminar:

Do you know the fastest and easiest way to sell 100,000 books? For
99% of authors, it's not to sell a single book to 100,000 people through
bookstores, but rather to sell 100,000 copies to ONE buyer, such as a
big companies who'll buy your book as an incentive and/or gift for their
customers or employees.

Self-published author Matthew Bennett has sold over 5 million books
this way, mostly to Fortune 500 corporations. He'll be teaching his
entire system at Steve Harrison's "Sell Books By The Truckload Training
Event, November 8-10th, in Philadelphia.

I'll also be speaking at the event and will focus on how to sell your
books to catalogs.

For a free video previewing some of what will be taught at the training
event, go here: http://www.SellBooksBythetruckload.com/video/?10005

For information on attending the training, November 8-10th, go here:
http://www.SellBooksByTheTruckload.com/?10005

specialty retailers
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Here are a few more specialty retailers:

Phoenix & Dragon Bookstore, Candace Apple, Owner, 5531 Roswell
Road, Atlanta GA 30342; 404-255-5207; 800-597-6800. Email:
info@phoenixanddragon.com. Web: http://www.phoenixanddragon.com.
Mind/body/spirit bookstore. Motto: Books and gifts celebrating the
human spirit.

The Gathering Awareness and Book Center, Georgia and Johnny
Blackmon, 2737 North E Street, Pensacola FL 32501; 850-438-4882.
Features multicultural and Afrocentric books, gifts, artwork, and more.

Nubian Bookstore, Marcus Williams, Owner, 2449 Southlake Mall,
Morrow GA 30260; 678-422-6120; Fax: 678-422-6121. Email:
wmarcus@bellsouth.com. A black-owned bookstore featuring books
by blacks, especially African-American literature.

Shrine of the Black Madonna Center and Bookstore, Ewa Ife Omo
Oba, Shrine Manager, 946 Ralph D. Abernathy Boulevard SW, Atlanta
GA 30310; 404-752-6125; Fax: 404-753-4884.
Web: http://www.shrinebookstore.com.
Afrocentric and multicultural books (including fiction and nonfiction)
and gifts. Also stores in Detroit and Houston.

Ebony Magazine's List of Black Bookstores:
http://www.ebonypages.org/blackbookstores.html

For other bookstore lists, see the BookMarket.com website:
http://www.bookmarket.com/bookstores.htm

Authors Speakeasy Workshop
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Authors Speakeasy Workshop presented by Susan Levin and Jack
Barnard will be held on November 9 to 11 in Los Angeles.

To get your book out to the public — for any effective action at all —
you need to do networking, book signings, media interviews and
speaking engagements. Lots of them. In order to be successful at this,
you must learn how to speak professionally.

“Take the price of any Speaker Services program and know you’ll get
five times the value. Jack Barnard and Susan Levin deliver tons of
expertise with heart. You can’t find a better team.” — Dawna Jones,
author, Insight Out Consulting

For more information or to register, check out:
http://www.speakerservices.com/authorsspeakeasy

Amazon.com now allows video book reviews
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Amazon now allows customers to upload product video reviews. Use a
webcam or video camera to record and upload reviews to Amazon. This
new feature is being promoted on most book pages. Check it out.

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Sometimes when I consider what tremendous consequences come from
little things, I am tempted to think there are no little things.
— Bruce Barton, advertising executive

More great quotes at http://www.quotablebooks.com

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Copyright 2007 by John Kremer
-----
John Kremer, editor, Book Marketing Update newsletter
author, 1001 Ways to Market Your Books, Sixth Edition
Open Horizons, P O Box 2887, Taos NM 87571
575-751-3398; Email: JohnKremer@bookmarket.com
Web: http://www.bookmarket.com