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P R Dasmunsi ensures media policy reforms by January 2008 |
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Union
Minister of Information and Broadcasting Priyaranjan Dasmunsi has
assured all publishers that his Ministry would implement media policy
reforms by January 2008. The Minister gave this assurance at the
opening day of the Indian Magazine Congress 2007, which commenced
in Mumbai on October 8. more... |
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Maheshwar Peri takes over as new AIM President; new Governing Body
in place |
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At
the conclusion of the Association of Indian Magazine (AIM) Conference,
Paresh Nath, Treasurer, AIM, and Editor-Publisher, Delhi Press Magazines,
unveiled the new committee and office bearers for the next two years.
Ashish Bagga, CEO, India Today Group, handed over the President’s
post to Maheshwar Peri, Publisher, Outlook Group. Nath will continue
as Treasurer of AIM. more... |
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Adaptability to change, quality editorial, key to engaging consumers
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The
opening day of the Indian Magazine Congress (IMC) 2007 explored
the Indian magazine journey till 2020, the strategies to engage
readers, and gauged the current rapid growth of business with magazines
raining all around the marketplace. more... |
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Of online content and international publishing partnerships
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The
third and fourth sessions of the Indian Magazine Congress (IMC)
2007 that got underway in Mumbai from October 8 dealt with issues
as varied as online magazines to mobile content sharing. The sessions
also saw emphasis being laid on mobile advertising revenue generation
and the importance of partnering with international publication
houses. more... |
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Spotlight on revenues and youth readership |
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The
fifth and sixth sessions of day one at the Indian Magazine Congress
(IMC) 2007, which got underway in Mumbai from October 8, dealt with
the importance of magazine readership, issues of magazine revenues,
as well as brought to the fore ways to attract and retain young
readers. more... |
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Focus turns to changing business models and embracing digital technology
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Day
two of the Indian Magazine Congress 2007, underway in Mumbai, saw
discussions on issues ranging from changing business models to the
use of digitalised content where frequency of publication becomes
irrelevant. more... |
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Publishing houses lament dearth of journalistic talent in magazine
sphere |
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Lack
of journalistic talent in magazine business emerged as a huge challenge
during the discussions of the final session of day two of the Indian
Magazine Congress (IMC) 2007, underway in Mumbai. The panelists
were of the opinion that since the magazine business was more content
driven, there was need to attract superior journalistic talent. more... |
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‘Custom and collaborative publishing is focused and know their
audience’ |
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The
later sessions of day two of Indian Magazine Congress (IMC) 2007,
being held in Mumbai, focused on custom and collaborative publishing
as well as opportunities in B2B publication. more...
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