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WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas, has a very WOM-worthy agenda. Here's just a slice of the great stuff we'll be talking about:
* A focus on where WOM fits into the social media paradigm
* Deep debate and multiple research studies about influencers
* Information about finding WOM ROI and metrics
* Discussion about who owns WOM -- and who should
* Things you need to know to build your WOM business case
* Future-looking discourse about WOM 2008
* Much more!
To learn more about WOMMA's Word of Mouth Marketing Summit and Research Symposium, or to register now, visit:
http://www.wommasummit.com
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Microsoft is making a $240 million investment in Facebook, which includes a deal for the company to sell Facebook advertising internationally. The investment deal valued Facebook at $15 billion.
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MySpace users with a passion for environmental issues can contribute their eco-tips and potentially be included in a book that is being published by HarperCollins. The posts will culminate in a collaborative work between writer Jeca Taudte and the users who post tips.
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According to predictions from Standard & Poor's Equity Research, a media rush to blogosphere goldmines is expected in the near future. Blogs, which are relatively easy to run and have the potential to reach large audiences, have business models that media companies find attractive.
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In a new twist on an old media model, Dzanc Books, which began humbly as a blog, is now a thriving, independent publisher. How did the company leverage their blog format to gain a foothold in a seemingly sluggish industry?
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