Top Stories

Guinness decides to hide, not broadcast, next ad campaign
Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too.

Email open and click-through rates decline in 2007
A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others.

IAB releases guidelines for gaming ad measurement
In-game and online game advertising is quickly growing in popularity with advertisers. Now the Interactive Advertising Bureau (IAB) has released guidelines for the measurement of gaming ads, making the trend even more feasible for marketers.

CBS, Medio partner for search-enabled ads
Mobile marketers may get a boost from a new partnership between CBS Mobile Networks and mobile search and ad provider Medio to launch a platform offering search-enabled ads. The partnership is the first of its time and will basically give users the ability to more easily search and navigate the content on CBS mobile websites.

Shipping promotions most popular with online retailers
Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org.

Social networks deliver traffic to British retail websites
Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace.

Report: Social networkers are shoppers, too
Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August.

Hitwise: Summer retail traffic increased 10%
If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months.

Nielsen reports drop in ad impressions
From August to September, advertising impressions fell about 16% according to a recent report from Nielsen//Netratings. The falling impression rate was noted in all verticals except two: hardware/electronics and consumer goods.

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