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BNETThe BNET Report
BNET

October 25, 2007

Dear BNET reader,

How do you measure how your business is doing? There are several ways to analyze your business and your competitors. Find out more with these BNET resources.

Video

Understanding Balanced Scorecards
More than 50 percent of Fortune 1000 companies use balanced scorecards to measure business performance. Kaplan and Norton created a way to look at business strategy that digs deeper than just the financials.

Analyzing Your Competitors
Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be.


Strategy

Benefiting from the Balanced Scorecard
Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business.

Profiling Your Competitors
To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. You can compare the performance of your business with that of your main competitors, and use the comparison as the basis for performance improvement.

How to Beat a Lower-Priced Competitor
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?

How Managers' Everyday Decisions Create-or Destroy-Your Company's Strategy
Top leaders' formal strategies determine how business gets done in your firm-right? Wrong, say authors Joseph Bower and Clark Gilbert: It's other managers' decisions about where to commit resources that really drive strategy.

Using the Balanced Scorecard as a Strategic Management System
Why do budgets often bear little direct relation to a company's long-term strategic objectives? Because they don't take enough into consideration. A balanced scorecard augments traditional financial measures with benchmarks for performance in three key nonfinancial areas.


Insight

Is There Such a Thing as Too Much Success?
What happens when one player dominates a market - and that market has a huge grip on business as a whole? That's the question people are asking about Google these days.

Social Networking Insiders Build Your Brand for Free
Web 2.0 has transformed word-of-mouth marketing; advocates can now share their opinions and experiences through blogs and other online forums. So how can you take a proactive role in building a buzz about your brand?

Get Into the Heads of Wealthy Consumers
To survive in a competitive marketplace, you need an edge to differentiate your business from the competition. In the wealth management industry, that edge is all in your head.


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Sincerely,

BNET Staff

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