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  BizReport News |  October 18, 2007  |  Issue 155/2007
 
BizReport
 

Top Stories

More consumers plan to buy online this holiday season
The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll.

DoubleClick and Visible World ink video ad deal
DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads.

Survey: Social Marketing spend to increase 88%
Marketers can look for an increased number of ad dollars going to social networks. That is the result from a new survey by Prospero Technologies. About 33% of those surveyed said they planned to increase spending on social network advertising in 2008.

ADSDAQ opens to all online publishers
Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers.

Maven launches behaviorally targeted ad platform
Marketers interested in Internet television advertising may find that a new platform from Maven Networks is a good solution. The platform offers marketers the ability to behaviorally target ads served to Internet television viewers.

Spam levels hit new high in Q3 2007
A record percentage of email messages were spam during Q3 2007, according to Commtouch's recently released "Email Threats Trend Report".


More Stories

Ballmer: Search like `precocious' tot

Google 3Q profit soars 46 percent

Turmoil in financial markets may effect U.K. marketing spend

Half of leisure travelers book online

Hitwise launches an online targeting tool

LBS services account for 51% of mobile revenue

Acxiom launches behavioral targeting platform




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