Top Stories

Online retailers improving welcome emails
When compared to last year, more online retailers are recognising the important of welcome emails and using them as a key marketing and relationship-building tool.

AOL to cut work force 20 percent
AOL is eliminating another 2,000 jobs worldwide as it tries to cut costs and make room to grow in online advertising.

Google skimps on its own advertising
Like a gourmet chef who rarely eats out, Google Inc. feeds advertising services to hordes of other businesses while skimping on its own marketing.

Mobile users find advertising irritating
It's hard to escape local advertising - it's on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people?

Study: 90% of marketers will increase digital spending
Marketers are turning to the digital marketplace in droves but many are unsure how to proceed with their online marketing endeavors. That, according to a new study from the Association of National Advertisers. The cross-industry study found that 90% of the 250 marketers interviewed plan to increase their digital advertising spend.

Forecast: Online advertising to surpass $61 billion
Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012.

Poll: Executives prefer print to online news
A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information.

Featured White Papers

The Future Sales Force - A Consultative Approach

BizReport: News | Events Calendar | White Papers | Free Magazines | Jobs | RSS Feed | Media Kit