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The International Herald Tribune
IHT.com Tech Alert


Paris, Tuesday, October 16, 2007

From YouTube stardom, a path to an entertainment career
A parody of "Star Wars," made far from Hollywood, has been viewed more than 19 million times since its YouTube debut in July 2006.

U.S. Supreme Court rejects Microsoft appeal in fraud case
The software giant and a unit of electronics retailer Best Buy had asked the justices to overturn a May ruling by an appeals court in San Francisco that a lawsuit alleging they fraudulently sign up customers for Microsoft's online service could proceed.

Once king, BBC staggers into digital age
The BBC, which thrived in the cozy days of analog TV, when there were only a handful of channels, is struggling to adapt to the digital era.

Led Zeppelin to make its songs available digitally
The band's decision to sell its music online coincides with the end of a fierce bidding war over the rights to administer the band's catalogue of songs.
- Radiohead: Shaking up the recording industry, with success

P.&G., the pioneer of mixing soap and drama, adds a Web installment
The consumer products giant has created "Crescent Heights," a new online soap opera that aims to reach young viewers where they watch most — their PCs and cellphones.

Doubts remain among operators and analysts about WiMax
But in Japan, nearly 20 companies have raised their hands to be part of what may be the next wireless communications sensation.

Text-messaging profits draw competition - and regulators
Internet companies like Yahoo and Microsoft, as well as small start-ups, are looking to grab a piece of the text-messaging bonanza, even as cellphone operators face the specter of regulation.

Looking for growth, brewers are turning to Latin America
Big brewers like SABMiller, InBev and Anheuser-Busch are looking to developing countries, where they are fine-tuning their marketing with a special campaign for Latin American women.

On the trail of digital secrets
On the trail of digital secrets From prominent murder cases to lowly divorce proceedings, the e-mail messages that people send and the Web sites they view can and will be used in court. The people who unearth this data are known as computer forensic specialists.

Cellphone check-ins get a global standard with bar codes
The association representing international airlines aims to shift entirely to bar code boarding passes by 2010.

'Intel inside' ad campaign shifts focus to the Web
Intel has decided that its partners in the cooperative advertising program ought to accelerate their shift of ad dollars to newer media like the Internet.



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