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  BizReport News |  October 12, 2007  |  Issue 153/2007
 
BizReport
 

Top Stories

Ten ways to minimize shopping cart abandonment
The holiday season is just around the corner and web marketers need to ensure that their websites are prepared to maximize consumer experiences and keep them throughout the buying process.

Three words your email subject lines should not contain
Several words such as free, sex and "dear friend" are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of.

IGA to place ads directly into casual games
Casual gamers are likely to begin seeing in-game ads very soon. That is because IGA Worldwide, an in-game advertising firm, has partnered with Merscom, a publishers of several popular casual games such as Jewel Craft.

Back to school boosts search numbers
The summer travel season is over and the holiday shopping season is yet to fully hit. Still, in September search outpaced previous records set by pulling in more than 7.5 billion search queries.

Teens prefer connected mobiles
Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications, photo sharing and social networking are among the favorites of the teen populace.

U.K. postal strikes threaten online business
The most severe postal strikes to hit the U.K in nearly two decades could spell disaster for many online companies as the holiday season looms.

Major U.K. national newspapers see online growth
The Guardian remains the U.K.'s most popular online newspaper, but it's by no means the fastest growing, according to Nielsen//NetRatings.

Online automobile buyers like images and video
A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to view multi-media presentations and imagery.

Video ad overlay is next for blinkx
A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites.

Mobile campaign interest continues to grow
SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon.

10 reasons advertisers should consider Boomers
It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers.


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