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  BizReport News |  October 10, 2007  |  Issue 152/2007
 
BizReport
 

Top Stories

Baidu and NHN enter global search top five
Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity.

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- 1,038 B-to-B marketers surveyed
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British heaviest social networking users in Europe
The British are the heaviest users of social networking sites in Europe, according to comScore.

Sony announces new in-game ad business unit
Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising.

Newspapers may get a boost from AdGet
With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue.

New auction model launches for online advertisers
Add another online auction model for online advertisers. This week AdBidCentral, an auction marketplace, will launch, allowing advertisers and publishers to buy and sell ads online for current and future campaigns.

Study: mobile ads directly impact brand favorability
According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand.


Featured White Papers

The Future Sales Force - A Consultative Approach

Do-It-Yourself Video Communication

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