IAB Canada

Toronto, ON, October 9, 2007 - IAB Canada and Marketing Magazine Announce Interactive To The Max Roadshow, and Montreal/Toronto Big Day! Lineup for November 2007.

Interactive To The Max
- GENIUS EDITION -

Thirteen years after the first banner ad appeared on the Internet, it's no longer about why advertisers should be on the Web, or even how they should make their first forays into the space.

Savvy marketers have already launched and learned the basics of Online display, search and email marketing from a plethora of programs, and are now seeking to uncover new Online markets to mine; understand how to connect and motivate in the burgeoning social media arena; and, get prepared for what's coming next.

With that in mind, and with Web 3.0 just around the corner...

Beginning November, 2006, IAB Canada and Marketing Magazine Canada present our annual, exciting and exclusive, two-part series of Cross-Canada Roadshows and Big Day! Conference Events, highlighting emerging trends, technologies and tactics in the ever-changing Interactive arena; profilingcase studies of what's working on the Web right now; and uncovering hidden "genius" Interactive marketing possibilities for the future.

Part 1: Cross Canada Roadshow
Coming soon to a city near you!

November 6-26, 2006

Part 2: Big Day!

Montreal: November 20, 2007
Toronto: November 22, 2007

Each three-hour presentation will include an update on the changing Interactive landscape in Canada.

plus...

Eight "genius-level" client case studies from our collection of Canada's top Online publishers.

Roadshow Cities & Dates
Vancouver	Tuesday, Nov. 6
Calgary	Thursday, Nov. 8
Halifax	Tuesday, Nov. 13
Ottawa	Thursday, Nov. 15
Montreal	Wednesday, Nov. 21
Toronto	Monday, Nov. 26

Tickets: $25

? More Roadshow In

Keynote speakers,

Plus: Break-Out sessions on:
"Off-deck" Mobile Marketing, Digital Signage, Widgets + Mashups, Direct Response, 50 Plus Online, Creating For The "Long Tail"

Tickets:
IAB MEMBERS:
- Early Bird: $200 (expires Oct. 22)
- Regular: $275

NON-MEMBERS:
- Early Bird: $250 (expires Oct. 22)
- Regular: $325