Friday - September 28, 2007
» ROI Marketing
The Complexity of Closing a Sale
Written by Bryan Eisenberg
Understanding factors that influence buying helps you create sales copy that persuades.
» Full story » Printer version
» Video, Rich & Streaming Media
Rethinking Rich Media's Value
Written by Dorian Sweet
Are we qualified to understand rich media's value?
» Full story » Printer version
» Paid Search Strategies
Holiday Budget Jitters: Gut or Double Your Search Budget?
Written by Kevin Lee
Build a case now before management hands down the budget cuts.
» Full story » Printer version
» What's The Buzz?
Why Metrics Don't Matter...Yet
Written by Anna Maria Virzi
Will advertisers ever agree about how to measure online activity and advertising?
» Full story » Printer version
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Monday - October 1, 2007
» The Leading Edge
HeadOn to Successful Marketing
Written by Sean Carton
Fancy technology is useless if it doesn't appeal to basic human emotions
» Full story » Printer version
» Search Results
Give Users (and Search Engines) What They Want
Written by Julie Batten
Leveraging your keyword research to increase site traffic.
» Full story » Printer version
» E-Mail Marketing
E-mail Is So Pushy
Written by Jeanniey Mullen
At what point in the sales cycle does e-mail have the biggest impact?
» Full story » Printer version
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Tuesday - October 2, 2007
» Agency Media Strategies
Get Ready for the Good News and a Lot More Work
Written by Harry Gold
Online ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared.
» Full story » Printer version
» Analyzing Customer Data
Data Mining and Predictive Analytics, Part 1
Written by Neil Mason
Adapting these metric techniques to new Web technologies. First of a series.
» Full story » Printer version
» CMO
Sustaining the Conversation
Written by Pete Blackshaw
Are marketers over-buzzing the term "conversation"? And will the buzz kill the concept?
» Full story » Printer version
Wednesday - October 3, 2007
» Behavioral Marketing
Is Behavioral Targeting an Online Generic?
Written by Robin Neifield
What does "behavioral" mean, anyway?
» Full story » Printer version
» Search Engine Marketing
SEM Hypochondria
Written by Erik Dafforn
Search engine marketers have enough problems without the ones that live only in their heads.
» Full story » Printer version
» B2B E-Mail Marketing
Not So Fast: Slow Down Your E-mail Review Process
Written by Karen Gedney
An effective e-mail marketing campaign requires time to format, review, and test the message.
» Full story » Printer version
Thursday - October 4, 2007
» Media Buying
Don't Let Creative Costs Get You Down
Written by Tessa Wegert
Creative services are a huge part of every banner campaign, including developing countless ad variations. New software makes that task easier to manage and measure.
» Full story » Printer version
» E-Mail Marketing Optimization
What to Look for in a Bulk E-Mail System
Written by Derek Harding
How to ensure a homegrown e-mail marketing platform is reliable.
» Full story » Printer version
» Actionable Analysis
Data Assumptions, Part 1: The Big Three
Written by Shane Atchison
We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series.
» Full story » Printer version
» Mobile Marketing
Don't Forget the Map
Written by Courtney Acuff
Navigation and search applications will be a huge factor in the continued growth of mobile data consumption.
» Full story » Printer version
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