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Online ads reach $10 billion for first-half of '07
The first half of 2007 has seen a huge increase in online advertising revenue according to a report from the IAB. The report indicates that a higher percentage of ad dollars is landing online rather than traditional media, a change forecasters have been predicting for months.

Facebook is growing fast in the UK
Users in the UK are increasingly turning to social networking sites according to a recent report from comScore. In August, comScore researchers found that social property Facebook was the fastest growing online destination point for UK users.

BrandTV makes sharing video simple
Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products.

Over a third of Internet inaccessible to blind users
E-commerce businesses need to pay attention to recent decisions issued in the class suit action against Target Corp which charges that the company has failed to make its website accessible to blind Internet users.

Improve email marketing by centralizing control
New research shows that, while the use of email marketing is increasing, many businesses lack the control and analysis required to make the most of their marketing strategies.

Local media more trusted both on- and offline
A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media.

Microsoft to dominate online advertising?
Steve Ballmer, Microsoft's Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek.

Test program allows users to buy from within ads
A new platform from Chitika, the leading blogger-driven merchandising/shopping network, could change the way online retailers approach advertising. Their platform would allow users a more interactive ad which could greatly increase the conversion rate of online ads.

Study: Consumers don't go mobile with Web 2.0
Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their online mobile habits enough to make advertising Web 2.0 on mobiles effective.

Search marketers can self-assess with comScore's new feature
Seeing the ROI of a search marketing campaign is a huge help for marketers but that is only half the battle for search marketers. Comparing one campaign with another, similar campaign from a different marketer could increase ROI even more because marketers will be able to see how their campaigns rate with other campaigns.

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