Top Stories

Yahoo announces new advertiser features
The reach of Yahoo Search Marketing advertising is to go beyond that of the Yahoo network, and advertiser tools get an update.

"WidgetBucks" are launched for online merchants
Forget about email shopping messages, paid search or even local search ads. Seattle-based Mpire is betting on WidgetBucks to increase revenue for online merchants.

Local search, video will drive online ad spending
Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online video.

British online ad spend keeps on rising
British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out.

Online consumers turn to user reviews
Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them.

Study: Smart shoppers push etailers to improve
Forget about online shoppers being ignorant to the ways of Web 2.0. According to a recent Shop.org study, today's online shoppers are also early technology adopters - and if merchant sites aren't up to date the shoppers may stay away.

Online properties jump to join ADSDAQ
In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works.

Do social networks hurt brand image?
At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing.

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