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  BizReport News |  September 28, 2007  |  Issue 147/2007
 
BizReport
 

Top Stories

Changes ahead for MSN Live Search
Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google's share of the search market.

Pew: Broadband gap will be hard to close
More users in the US are signing on to get broadband Internet every day. But according to recent research from the Pew Internet & American Life Project, the gap of those who have broadband access now and those who do not have broadband access will be hard to close over the coming years.

Are shoppers leaving comparison sites behind?
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sites altogether. Does that mean shopping comparison sites will soon be gone from the web?

Should marketers go "green" to win consumers?
There have been many advertising campaigns launched in recent months that have focused on the environmental benefits of products. But a recent study from Ipsos Reid indicates that these "green" campaigns aren't winning consumers over. Is this a wasted effort?

Internet popular with hobbyists
A telephone survey conducted earlier this year, as part of the Pew Internet and American Life Project research, found that a large percentage of Internet users look for information on their hobbies online.

Bud.tv flat but it won't be scrapped
Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet.

Exponential offers advanced targeting
Creating a great ad is the first step but without proper targeting, those ads will not reach the right consumer. Exponential is hoping to help marking with an advanced targeting mechanism offered through ad network Tribal Fusion.

comScore launches qSearch for France, UK
Online marketers may soon be getting more from one analytics firm. Following the launch of comScore's qSearch in the US, the metrics firm has launched similar platforms in both the UK and in France.

Digitas: Widgets are better than mobile
Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized.

More stories

Online shoppers in the U.S. on the rise

Facebook takes top spot in the U.K.

New tool and update from Google

Targeted surveys impact sales

Survey: economy will push more ad dollars online

Survey: women own more gaming consoles


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