Friday - September 14, 2007
» Video, Rich & Streaming Media
Old-Mind Advertising
Written by Dorian Sweet
How can video advertising evolve past the ham-fisted advertising tactics of old?
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» Paid Search Strategies
PPC Search and the View-Through Conversion
Written by Kevin Lee
A must-read for marketers using view-through conversions in conjunction with search marketing.
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» ROI Marketing
Building Better Category Pages
Written by Bryan Eisenberg
Shoppers abandon category pages, not product pages.
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» What's The Buzz?
Best Practices for Consumer-Generated Contests
Written by Anna Maria Virzi
Running a successful contest takes more than throwing big prize money around.
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Monday - September 17, 2007
» The Leading Edge
Ubiquitous Wi-Fi, Media, and Advertising
Written by Sean Carton
How Apple's new iPod Touch may just change the world -- and the online ad industry.
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» Search Results
Sweet & Sour SEO
Written by Mike Grehan
With so much user-generated content uploaded to the Web, reputation management becomes increasingly more important to online marketers.
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» E-Mail Marketing
Support E-Mail Marketing Through Facebook
Written by Jeanniey Mullen
How a social network uses e-mail to impact core branding and marketing efforts.
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Tuesday - September 18, 2007
» Agency Media Strategies
The Rise of Online Video Ads
Written by Harry Gold
Advertisers and traditional ad agencies find it's easy to migrate television ads to the Web, but there's more to learn.
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» CMO
Passionate Faces in the Conversational Crowd
Written by Pete Blackshaw
Mapping the word-of-mouth landscape.
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» Analyzing Customer Data
Web Analytics' Diversity and Complexity Increase
Written by Neil Mason
As the practice becomes more specialized, it will be impossible for practitioners and consultants to know it all.
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Wednesday - September 19, 2007
» Behavioral Marketing
Using Behavioral Targeting for Cross- and Up-Sell
Written by Robin Neifield
How retailers can cross- and up-sell to new and returning customers during the holiday shopping season.
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» Search Engine Marketing
Large Sites, Small Headaches
Written by Erik Dafforn
Don't let traffic spikes and spammers impede search engine optimization.
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» B2B E-Mail Marketing
B2B Client Relations by E-mail
Written by Karen Gedney
Recognize when online communications can hurt a business relationship.
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Thursday - September 20, 2007
» Mobile Marketing
Mobile Search: Changing How Consumers Navigate
Written by Courtney Acuff
Mobile carriers already deploy search to help consumers find downloadable content. Are you ready for the next evolution?
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» Actionable Analysis
Testing Everything
Written by Shane Atchison
Can marketing data tell us when we've gone too far?
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» Media Buying
Germany Drives Search a Step Further
Written by Tessa Wegert
In-car search means new implications for mobile and local media.
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» E-Mail Marketing Optimization
E-Mail: Marketers Who Really Get It
Written by Al DiGuido
Two shining examples of e-mail relevance.
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