Top Stories

Google, Microsoft take the search war mobile
In the past week, Google has offered AdWords and AdSense to mobile advertisers. Now comes word that MSN and Sprint have developed two new search applications for mobile marketers that could change the way ads are viewed.

Email marketers improving customer experience
Email marketers are, on the whole, improving their customers' experience, according to research by Silverpop. However, there's room for improvement.

Study: Boomers aren't far behind the Mobile curve
You've probably seen the commercial by now - a grandmother is texting a friend, using the family's mobile minutes and speaking in code just like her young granddaughter. That ad isn't far from the truth according to a recent study from InsightExpress.

Google continues to lead in the search wars
Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than 25%.

Surfers sacrifice social life to spend time online
A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people's social lives.

Google gets gadgets
Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers.

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