Top Stories

Online retailers spruce up their websites
Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift.

Social networkers fake profile information
In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading.

Google offers AdSense to mobile advertisers
It started with AdWords, now online giant Google is offering AdSense to mobile marketers. AdSense contextually targets ads to users based on mobile website content.

GoFresh to launch new mobile ad platform
The world's first mobile - social advertising network is set to be launched in just a few days by GoFresh's itsmy.com mobile network. The platform offers advertisers the ability to target several different types of ads to mobile consumers.

Acxiom acquisition to improve targeting capabilities
Online marketers interested in better targeting options will likely be interested in a new development. Acxiom, an interactive marketing company, has purchased EchoTarget, an online targeting organization. With the merge, Acxiom's advertiser base will have more options in targeting ad campaigns.

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Businesses Beware - New Battlefront in Email and Web

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