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Rich media perfect for entertainment ads
A new report from PointRoll says rich media advertising is a perfect fit for entertainment advertisers and drives increased interest from consumers.

Forecast: Search to drive mobile past $1.4 billion
Mobile search may be the final frontier for marketers and a new forecast from the Kelsey Group indicates that mobile search will show tremendous growth over the next five years. Mobile search is expected to grow from $33 million in 2007 to $1.4 billion by 2012.

comScore: Blog readers engage with food, clothing ads
Not all blog advertising is created - or watched - equally. According to a recent comScore report, blog readers are more likely to read and be affected by ads related to specific products like clothes and food.

MySpace is still the top dog in social networking
It is no wonder that many social network marketers seem to be focusing on MySpace. According to a recent Nielsen//Netratings report, the social giant logged more than 60 million unique users in August, an increase of 23% year-over-year (YoY).

comScore introduces Conversational Media Report
Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts.

U.K. ecommerce solutions market grows 22%
It's been estimated that the U.K. ecommerce solutions market will be worth around $800 million in 2007, up from $540 million in 2006.

Behavioral advertising attracts more consumer attention
Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science.

Study: Marketers should take culture into consideration when targeting
Online marketers should not consider simply age or sex when setting up the targeting for future online campaigns. The latest Simultaneous Media Survey from BIGresearch indicates that culture is just as important.

TNS: Online display ads increase 17%
The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually down about 0.3%.

US users consumed 3 hours of online video in July
The timing has never been better for online video advertising. That is because, according to a new report from comScore, US viewers watched about 3 hours of online video in July.

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