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- Orbitz Lures Travelers With Free User-Generated Travel Tips
- Online Gamers Spread WOM About Auto Purchases
- Friendship Management a Cinch With Online Social Networks
- Facebook Opens Gate to Walled-Garden
- Social Nets Dominate Online Activity Worldwide
- ABC Taps WOM to Push 'Pushing Daisies'
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Orbitz recently launched a user-generated tip website offering real-time updates from travelers -- including security line wait times, traffic, parking, taxi lines, air-traffic updates, weather information, the best place to get an airport snack, and more -- as a way to drive traffic to the Orbitz site. Orbitz customers and non-customers alike can access the new "Traveler Update" service, something that Orbitz is hoping will put its brand front and center in travel planning.
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Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
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Online social networking may not foster deeper friendships between users, but it does make relationships with casual friends and acquaintances easier to manage, according to research from Sheffield Hallam University in the United Kingdom.
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Facebook has begun notifying members that they now have the option of allowing the company to make their name and profile picture available when non-users search the site. This is a big move for the social networking giant, which has received criticism in the past for its "walled garden" approach to social networking.
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Thirty percent of South Koreans are members of social networking site Cyworld, according to Ipsos Insight's annual study "The Face of the Web." The study also found that 20% of internet users worldwide have visited a social networking site in the previous 30 days. Fifty-five percent of Korean internet users reported visiting a social networking website in the previous 30 days, and 24% of U.S. internet users reported that they had visited a social networking site in the same time period.
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"The most important resource is our on-air promotion, and No. 2 is word of mouth," said Michael Benson, ABC's EVP of marketing. And ABC is opening up the WOM arsenal to get people talking about its new Fall series, "Pushing Daisies," in time for the show's Oct. 3 premiere.
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