Top Stories

Why do users generate content?
What is it that motivates Internet users to create and display content for a website that doesn't belong to them and for which they get no financial reward?

Abandon rates high for online finance application forms
A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications.

Yahoo signs advertising deal with Bebo
Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network

College students have a huge online video habit
The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now - rather than later.

Deloitte: half of viewers watch while the other half listen
A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply listening to what they have to say.

The right content could boost ecommerce revenue
Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study from the etailing group indicates that the right content - not just a picture, description and price of an item - has a direct impact on the bottom line.

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