Top Stories

Email overtakes telephone in workplace
It appears that the telephone is no longer the preferred communication tool in the workplace. Email has overtaken oral communication, according to the results of a recently released Datamonitor report.

OPA re-designs and re-launches website
The Online Publishers Association has re-designed its website to expand the content and enhance the usability.

Men enjoy shopping experience more than women
Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback.

European management lacks Web 2.0 understanding
According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding.

Five ways to improve your travel website
With the winter holidays just around the corner it's time that businesses looked at optimizing their websites to minimize site abandonment. A recent e-consultancy report looked at how travel websites can better themselves.

How to targets users at home, work and play
Advertisers who think they can only target users in one place - at home, at work or in a social setting - should think again. SeeSaw Networks has created a workshop series that will teach marketers how to target users at any point during their day.

Two platforms could tame mobile video advertising
Creating and sharing video ads just got a lot simpler for mobile users. Both Yellowbook and IQZone have rolled out new platforms that allow marketers and consumers to create ads, upload them and then blast the ads to a mobile user base.

Viral campaigns aren't living up to the hype
Viral marketing may have a lot of hype and interest from marketers but a recent report from Jupiter Research indicates that consumers aren't as affected by the campaigns. In fact, only about 15% of viral campaigns caused consumers to actually buy a product.

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