Top Stories

Heavily formatted content dismissed as ads
The U.S. Census Bureau's website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors.

Sports fans could be the most engaged consumer
A recent study from Solutions Research Group indicates that marketers should perhaps spend more time cultivating a relationship with sports fans. That is because, according to their research, sports fans are great multi-taskers.

Yahoo to purchase high ranking ad network
The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network.

Consumers don't need to react to remember
While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail.

Local online ad spend to reach $2.8 billion
A recent forecast from eMarketer has the local online advertising spend reaching $2.8 billion in 2007. That is about 13% of the total US online ad spend, up only about 1% from 2006 levels. Local websites - both traditional media and user-generated content sites - are driving these local sales.

Email marketers may benefit from segmentation
Sales are up but the time between a consumer becoming interested in a product and actually purchasing it is much longer than ever before. The bulk of the lag time is because users are comparing products and pricing, a good thing for them. Not such a great thing for marketers. How can you compete?

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