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Send them like Beckham
What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year?
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Practical data -- new to improve your B-to-B software, hardware and technology services marketing
Business Technology Marketing Benchmark Guide 2007-08
- 1,038 B-to-B marketers surveyed
- 4,658 business tech buyers surveyed
- Practical data on: search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, & budgeting
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British regional newspapers embrace online
More and more regional newspapers in the U.K. are going online with their own websites, according to a survey by the Newspaper Society.
Online newspaper ad spend continues to rise
Spending on newspaper print advertising has fallen in Q2 2007, but online newspaper advertising has risen, according to new figures released by the Newspaper Association of America.
Entertainment leads European surfers online
The height of summertime fun led Europeans to look for relaxation online. According to new research from comScore, surfers from the UK, France and Germany were led online to shop, research travel destinations and decide on a movie.
News content is the most watched
Forget about movie trailers, funny home videos or favorite music clips. According to a recent Advertising.com study, news clips are the most watched streaming video form.
Insurers are moving more ad dollars online
A new study from eMarketer indicates that the financial services industry - insurers, banks and credit companies - will begin moving more dollars online in the coming year. US insurers are expected to spend about $980 million this year (38% increase) and $1.38 billion (41% increase) in 2008.
Audience overlap among major search engines
June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.
Traditional advertising tactics fail on social networks
New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return on investment.
Fifth Network launches page view time metric
"Attention targeting" is the newest metric by which to sell advertising and it is particularly aimed at marketers looking for brand exposure.
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