Top Stories

SPF checks are changing email marketing
For the first time Sender Policy Framework (SPF) email authentication checks are on the top ten list of content triggers for different ISPs. Still, an alarming rate of permission-based emails are being sent to junk bins. That according to Lyris' Q2 Email Advisory Report Card.

Three-quarters of U.S. youngsters have visited a blog
While a recent eMarketer study found that most British businesses don't currently use blogs on a regular basis, new research by Synovate for MediaPost's Marketing Daily is far more optimistic about the future of blogging in the U.S.

Invest in SEO says Chartered Institute of Marketing
The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is "vital" for business websites.

Online retailers outperform high street stores
A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery.

Search, travel and career sites see more visitors
The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites.

B2B advertisers are more aggressive than B2C marketers
A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales.

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