AuctionAds allows you to monetize your website by displaying live relevant eBay auctions next to your related copy. The result is higher clickthroughs for your ads and more money for you! Sign up for AuctionAds today!

A Successful Viral Campaign Relies on Knowing Your Audience
by Jennifer Laycock - Last week in San Jose I found myself reminding people over and over that a good social media campaign focused more on reaching your target audience than it did on reaching "a lot of people." Sites like Digg, Facebook and YouTube get a lot of press, but they may not be the best outlet for your company's viral campaign.

The Domaining Revolution: Lessons From The Domain Roundtable
by Todd Mintz - The domaining industry now is like SEO back in 2000 when I started learning search. There is still plenty of opportunity to jump in, learn the ropes, and make spectacular profits. Hopefully, most SEOs now know that the intrinsic value of a domain name can far exceed the slight search engine benefit accrued from having the targeted keyword present in it.

Building Hub Links: a 5 Point Strategy Guide for Creative SEOs
by Garrett French - Back link analysis processes have become the foundation for my content creation and link building efforts these days. This post is an outline of my methods for the more creative SEOs out there - the article marketers and bloggers seeking to build powerful, business sustaining links - who have perhaps overlooked some crucial publishers and communities to target with awesome content.

Lessons From Blockbuster: Money For Nothin', and the Survey's For Free
by Stoney deGeyter - What happens when a company asks users to spend a great deal of time filling out a "customer experience" survey, but fails to offer anything up in return?

A Look at Search Engine Strategies Speakers and How Well They Brand Themselves, Part I
by Stoney G deGeyter - While I was live blogging the search engine strategy sessions last week I was often in a hurry to find links to each presenter's website. Come to find out, in some cases it wasn't as easy as I thought it would be. In some cases I was able to find a speaker's company name fairly easily with a quick Google search. But other times I was left actually guessing to make sure I got the right company.

White Hats, Black Hats and Thinking Caps (part one)
by Diane Aull - There's been talk lately about the supposed "reputation problem" for the SEO industry. So what do you think? Do site optimizers have a bad reputation? If so, where did it come from? And what can be done about it? In Part One, we look at it from the SEOs' perspective.

Part Two: White Hats, Black Hats and Thinking Caps
by Diane Aull - Continuing the discussion of the alleged reputation problem for SEOs. It's not just about what SEOs do. As long as clients insist on handing over their money to unscrupulous or incompetent consultants just because those consultants tell them what they want to hear, they have little room to complain when the results they get are less than satisfactory.

The Skinny on Mobile Search
by Jennifer Laycock - There's a great article over in Information Week that explores the ins and outs of mobile web sites and search engine optimization. From the basics of optimizing your mobile sites to the difficulty in tracking and analyzing mobile traffic, Stephen Wellman picks Winksite founder David Harper's brain about the best way to get your content in front of cell phone users.

Interview on Content and Viral Marketing
by Jennifer Laycock - WebProNews has published the video interview I did with Abby Prince during last week's Search Engine Strategies conference in San Jose. Abby and I discussed creative ways that businesses can develop new site content, the best way to build a viral strategy and how conference attendees were reacting to the overwhelming information from the show.

Online? Offline? Integrate!
by Diane Aull - Does your business market offline as well as online? Do you take your offline marketing campaigns into account when deciding what terms to target for search engine optimization? If not, you might want to think again...

See My Interview with Sage Lewis
by Jennifer Laycock - It seems like every time I head to a Search Engine Strategies event, I run into more and more Buckeyes. Fellow Ohioans Matt Bailey, Laura Thieme, Jeffery Rohrs, Chris Caputo, and as of this week Chris Boggs are only a few of the brilliant search marketers representing my home state at these shows. So when Sage Lewis of SageRock asked if I'd do a video interview with him on the floor of Search Engine Strategies San Jose, I had to say yes.

27% of the Top 100 Internet Retailers Still Missing the Boat on SEM
by Jennifer Laycock - Despite the fact that two years have passed since Oneupweb last analyzed the top 100 Internet retailers to see how well optimized their web sites were, little has changed in terms of how many companies are utilizing search engine optimization and paid search advertising strategies.

SEO, Getting Through Barriers
by Manoj Jasra - One of the most interesting presentations at Search Engine Strategies was presented by Bill Macaitis, VP Online Marketing at Fox Interactive. Bill Macaitis provided a list of 20 ways to push SEO projects past existing in house/client related barriers. Below is Bill's list and I have also added descriptions as I saw fit.

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Sub Domain For "products" Or Another Url?
High Rankings Forum - "This is a business decision, not an SEO decision. So, put the content on a domain where it makes the most sense from a business / branding standpoint, and link the pages (whatever their domain name might be) together as it makes the most sense from a business / usability standpoint."

Do Your Homework Or Get Out Of My Office
Cre8asite Forums - "What is your ethical bottom line for how much research to do before pitching SEO/SEM?"

Deboxing The Ad
"If you have boxes around your ads and are looking to increase clicks one of the easiest things you can do is simply remove any box/borders. I've been playing around with it a bit, and it is hard to draw conclusions about much ... but I've also tried the following"

AuctionAds allows you to monetize your website by displaying live relevant eBay auctions next to your related copy. The result is higher clickthroughs for your ads and more money for you! Sign up for AuctionAds today!