Top Stories

Online advertising spend overtakes radio
The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study.

Spoiled consumers demand cross-channel shopping
A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities.

China gets first international online payment service
The barriers between China's 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service.

Advertisers could use social networks more effectively
Although millions of US users have signed on with one or more social networks, a new report from IDC indicates that advertisers are still not using those networks as effectively as they could. The study found that social networks made about $400 million in 2006.

As consumers turn to alternative media, so should advertisers
There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options.

End-users are increasingly turning to libraries
A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries.

Ads in video preferable to subscription charges
Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising.

Over-55's embrace online banking
Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K.

Businesses are under-utilizing blogs
Companies aren't convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools.

Is a niche search engine the right choice?
As marketers begin to reach out to very specific consumer groups, whether through targeted advertising or by targeting a specific social network, they are beginning to see the beauty of the Internet. A highly targeted ad, in the right place, can have a high ROI. A new search engine could help marketers even more by targeting users interested in music and videos.

Web 2.0 content sites are better for marketers
All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms.

Bluepulse expands mobile social marketing sites
Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America.

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