Top Stories

Subprime advertising on the decrease
A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear.

Even on holiday the Brits consume online media
Traditionally summer holidays have meant a decline in the consumption of media for the British public, but this year marked a change in that tradition. According to a new report from comScore the UK online audience reached its highest point ever in July with more than 31 million unique users.

AdRelevance service launched in New Zealand
Last week saw the launch of Nielsen//NetRatings' AdRelevance service in New Zealand, home to the Asia-Pacific region's third largest online population.

New Internet radio network launching soon
In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months.

Forecast: Mobile phones to reach 100% saturation by 2013
Advertisers should get those mobile marketing plans in order. According to a new forecast from SNL Kagan Research, mobile phones will reach the 100% saturation point in the next six years - and that will spur the mobile ad market.

Does Yahoo Search hold the key to online spending?
SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers.

YouTube launches in-video ads
The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users.

British consumers wary of price comparison websites
More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear.

Engaged Internet users oblivious to banner ads
If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't look like an ad and tricks the user in to clicking through, it is ranked as a top annoyance.

Video ads on media sites are more effective
Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study.

Is Facebook working on a new targeting system?
There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads.

Will certified email programs rejuvenate the flagging email market?
Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry and now another provider has signed on to certify emails.

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