Date:
Tue, August 28, 2007 11:35:13 PMFrom:
IHT Tech Alert
Subject:
IHT Tech Alert for August 29, 2007
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| Paris, Wednesday, August 29, 2007 | |
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Shiseido breaks ranks in Japan, featuring Japanese women in ads Ads for Tsubaki shampoo, the latest hit from a local cosmetics maker, Shiseido, feature famous Japanese women and an unusually direct slogan: "Japanese women are beautiful."
European phone companies push ahead on Internet television
NBC Universal buys 18 Hallmark channels outside the U.S.
Russian music site says it will reopen
Beijing police to patrol the Web using animated 'officers'
Companies pay motorists to wrap their cars in ads
Consumers have voice on Web 2.0
Micropayments arrive on the Web
Taiwan's Acer to acquire Gateway
Tech in Brief: Hollywood studios set $4 billion summer record
On Advertising: Jets become flying billboards
A Web site shows quirky side of Russia
Lady Di's popularity and profitability live on
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Hewlett-Packard said Tuesday it planned to spend $300 million to promote printers, its most-profitable products, in the company's biggest ad campaign yet for that business.
The singer Gwen Stefani and the snowboard maker Jake Burton will help promote new HP printers, online design programs and the Snapfish photo service in TV ads and Web sites, the company said.
Hewlett-Packard, seeking to extend its lead in the printer market, will introduce faster models. The company also wants to be seen as a provider of printing software and Web services like Cloudprint - a free online offering that makes it possible to share, store and print documents using a mobile phone - rather than just a printer maker.
The new campaign, called "Print 2.0," will feature the slogan, "What do you have to say?"
EarthLink, the Internet service provider, said it would cut 900 jobs and close four offices as part of a restructuring plan aimed at reducing operating costs.
It will close offices in Orlando, Florida; Knoxville, Tennessee; Harrisburg, Pennsylvania; and San Francisco. Earthlink also said it would "substantially reduce its presence" in Atlanta and Pasadena, California.
EarthLink said it expected to save $25 million to $35 million through the rest of the year. It currently employs about 1,900 people.
A Chinese online game aimed at curbing official corruption has been shut down after proving too popular with users, the state-run Xinhua news agency said.
The government-sponsored "Incorruptible Warrior" taught anti-graft measures by requiring players to kill corrupt officials while avoiding attacks by their henchmen.
The game server could accommodate 600 players at a time, but in its first week it attracted more than 10,000, the report said.
Alibaba.com, the operator of Yahoo's Web site in China, started an Internet payment service that lets Chinese make purchases from overseas retailers. Alipay will handle transactions in 12 "major currencies," the company said, without identifying them.
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