Top Stories

Back-to-school a big opportunity for marketers
As parents begin to get kids ready for the back-to-school rush, marketers could be benefiting from last minute items for the classroom. According to a recent study from the Retail Council of Canada (RCC), 34% of Canadians plan to spend at least $400 (Canadian) to get ready for school.

Moblogs offer opportunities to cell operators, advertisers
New research into the mobile Internet indicates some previously untapped revenue streams - specifically mobile social networking dollars. According to a report from In-Stat, mobile blogs (moblogs) offer a chance to monetize camera phones.

Search marketers should target soccer moms
Forget about targeting young adults or women over 40, new research from ROI Research, DoubleClick Performics and Microsoft indicates that soccer moms are the best target for search marketers. According to the report moms are planning trips, researching products and buying items online.

Community papers get a boost from CoolerAds
A new online ad platform is helping community newspapers get back online with their readers. Called CoolerAds, the platform offers online classified and display ads as well as a local search platform.

Offering in-store pickup could boost e-tailing revenue
A new study from the e-tailing group indicates that online merchants may need to make a few adjustments to their offerings to keep consumers coming back. According to the report, more consumers want to be able to shop online but pick up items in-store.

4-1-1 forecast to hit $462 million in revenue
A new forecast from the Kelsey Group has directory assistance revenue skyrocketing over the next five years. According to researchers the market will increase by more than 60%.

The "Seven Dirty Words" to avoid in email marketing
When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words should never be read in email marketing subject lines.

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