Top Stories

The "Seven Dirty Words" to avoid in email marketing
When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words should never be read in email marketing subject lines.

Search marketers may benefit from including offline channels
A new study from iProspect sheds light on how important offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline channels - television, newspaper or radio.

Survey: Women are drawn to similar products throughout their lives
Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives.

Compete rolls out a new search analytics tool
A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns.

Which video hub is best for your online dollar?
As more content sites offer streaming video as an option for news, sports and entertainment, more ad dollars are put toward video advertising. But which video hubs reach the users you want to reach?

Users are increasingly going online for games
Ad dollars may be better spent in the gaming sector than with social networks according to a recent Parks Associates report. Analysts report that gaming is the most popular online habit, beating out social networking and online video.

ComScore To Expand Internet Measurement Beyond Search Engines
ComScore, an Internet measurement service, said Tuesday it is expanding how it counts popularity, adding Wikipedia, eBay and Amazon.com to the list.

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