Win a Wommie: Submit Your WOM Case Study Before Sept. 1

Time is running out for you to win industy applause for your best word of mouth marketing work. Sept. 1 is the deadline for Wommie competitors. For a chance to win your own Wommie Award, all you have to do is submit a 300-word WOM case study to WOMMA's Case Study Library. Not only will you be eligible to win the word of mouth marketing industry's coveted Wommie Award, but your work will live on in WOMMA's Case Study Library as part of our growing WOM archive.

WOMMA's Wommie Awards were created to recognize amazing word of mouth marketing and the brilliant people who make it happen. The Wommie Awards competition is great way for you to strut your stuff and show your industry peers what you've been up to.

Click here for more information or to submit your WOM case study.

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Announced: Event Savings for WOMMA Members

This week we've got even more event deals to pass along to our members. We like saving our members money; so don't forget to take advantage of these deep discounts.

Log into the Member Center now to get your discount codes:

• Creating Loyal Brand Advocates and Positive Brand Buzz Through Measurable Peer-To-Peer Marketing
  Nov. 27 | London
  WOMMA members save 10%
• Forrester's Consumer Forum 2007
  Oct. 11-12 | Chicago
  WOMMA members save $400
• OMMA New York
  Sept. 24-25 | New York
  WOMMA members save $300
• CAB Exchange Summit
  Oct. 2-3 | San Jose, Calif.
  WOMMA members save 5%
• MBA Tour
  Several dates and locations
  Free for WOMMA members

Click here to get your discount codes now.

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WOM: Learn It, Do It Series Coming to New York

Join WOMMA in NYC on Sept. 20 for a highly-concentrated dose of WOM information. Learn how to make word of mouth marketing work for you at a half-day session that has you back in the office implementing what you've learned the very same day.

This is a great way to meet like-minded word of mouth marketers in your area -- and the bargain price makes it perfect for junior staff, as well as experienced WOM aficionados.

Register now to join us, and then start brainstorming questions for our panel of experts to address at this half-day educational session.

WOM in the City II
Sept. 20 | New York
Join WOMMA and member-company sponsor GolinHarris as the WOM education road crew makes a return trip to NYC. Don't miss it!

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New in the Member Center: Whitepaper From OneUpWeb

A new whitepaper from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.

The whitepaper, titled "Principles of Crisis Management in a Viral Age: Integrating the Tools and Lessons of Search 2.0 Into a Comprehensive Crisis Response," offers insights about crisis management in the viral age and solutions about how to use web 2.0 features to accelerate crisis response in your company.

According to OneUpWeb:

"'Be honest. Be thorough. Be first.' These are the consistent pearls quoted by every PR professional paid to manage a potential crisis. But those prescriptions were written long before there were camera phones, YouTube and Digg. Today, being thorough is relative at best and being first is virtually impossible. In a viral age, it's 'be honest, be thorough and be everywhere.' And, don't forget the Boy Scout motto - 'Be Prepared' . . . for anything."

To learn more, log into WOMMA's Member Center, and download the full whitepaper.

WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.

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Meet a New WOMMA Member: ChatThreads

Welcome to a new WOMMA member:

ChatThreads

When ChatThreads launched in mid-July, it launched with an ambitious mission carved out by long-standing WOMMA Advisory Board member and Research Council Co-Chair, Dr. Walter Carl. In a nutshell, ChatThreads is an independent WOM research company that is in the business of creating standardization in word of mouth marketing research through its third party validation, which is based on Walter's years of academic research at Northeastern University.

According to Walter, ChatThreads is "attempting to fill an industry need" by tracking "conversational reach, richness, and impact, as well as how brand-related content is relayed from person to person." Not only that, the company is working to create benchmarks and best practices for the WOM industry and to create categorical comparisons, which word of mouth marketers can use to gauge the success of their WOM efforts across catagories.

Click here to find out more about WOMMA member company ChatThreads.

Thanks to everyone for your support!

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Spreading the Word

News by, about, and for WOMMA members:

• Congratulations to WOMMA member company Apple for winning over fickle youth WOM. The iPod was named No. 1 in positive word of mouth among respondents aged 13-17 in a recent TalkTrack survey. TalkTrack is a measurement program from WOMMA member company the Keller Fay Group.
• Congratulations to WOMMA member company Yahoo!, which was recently named the top e-business website by the University of Michigan's American Customer Satisfaction Index report. Yahoo! scored 79 on the 100-point scale, an increase of 4% over last year's score.
• WOMMA member company Capable Networks recently launched three new online communities focused on the product offerings of consumer electronics companies NETGEAR, Monster Cable, and SanDisk.
• Congratulations to WOMMA member company comScore, which was recently named to the Top 25 Global Market Research Organizations by Inside Research. The rankings were based on 2006 revenues.
• Board member Sam Decker of WOMMA member company Bazaarvoice recently wrote an article for The Retail Bulletin. The article, titled "The Big Idea Behind Social Commerce," can be found here.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

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