Back to newsletter listDate:
Tue, August 21, 2007 09:41:43 AMFrom:
Bill Stoller/The Publicity Insider
Subject:
[Publicity Insider Update]: Business Publicity
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Bill Stoller's Publicity Insider Update
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an eZine from Frëë Publicity,
the Newsletter for PR-Hungry Businesses
written and edited by Bill Stoller
6 Horizon Road - Suite 1705 Fort Lee, NJ 07024
201-224-3737 (office line) 415-532-1640 (fax)
Library of Congress ISSN # 1539-7564
e-mail:bill@publicityinsider.com web: http://www.publicityinsider.com
Greetings and Salutations Fellow Publicity Insiders!
Welcome to Bill Stoller's Publicity Insider Update, an eZine
about publicity, PR & promotions for businesses, entrepreneurs &
PR/Marketing Folk.
Publicity Insider Update features hot new publicity tips, press
release advice, useful information and news about Frëë
Publicity, our full-length, subscription-only newsletter that can
really help you and your business find your way to publicity
success.
For more info on Frëë Publicity Newsletter, or to view a sample
copy, go to: http://www.PublicityInsider.com/freepub.asp
We encourage you to pass along the Publicity Insider Update to
your friends and colleagues!
If you're viewing a pass-along copy and would like to subscribe,
go to:
http://www.PublicityInsider.com/freezine.asp
==========================================================================
~~~ Inside This Issue's Publicity Insider Update: ~~~
1. How To Score Big Publicity Inside the Business Section
2. What's In This Month's Frëë Publicity?
3. Partyline Media Contacts - "The Rachael Ray Show", Working
Mother Magazine's Advertising Working Mothers of the Year,
New Republic Magazine
4. Tell Me About Frëë Publicity Newsletter
5. The Easy Path to Becoming an Effective Publicity Writer -
Part 3
==================================================================
>> ITEM 1 - How To Score Big Publicity Inside the Business Section
The Internet, bloggers, 24-hour news channels -- we live in a
world of immediacy. Yet landing a company profile or your
client's latest product in a daily newspaper is still considered
a coup.
PR Newswire invites you "Inside the Business Section" to hear
from top business editors at some of the nation's largest
newspapers. Learn how they select the stories they will cover,
challenges they face in attracting readers and how PR
professionals can win their favor.
Here's the journalists who spill the beans:
=> Lisa Vickery, Day Editor, National News Desk, Wall Street Journal
=> Polly Smith, Deputy Business Editor, Chicago Sun-Times
=> Steve Trousdale, Deputy Business Editor, San Jose Mercury News
To hear this pre-recorded video teleseminar, go to:
http://www.videonewswire.com/event.asp?id=39657
In every issue of the Frëë Publicity Newsletter, we scan the
world of publicity for:
=> the latest top media contacts
=> no-cost teleseminars
=> actual publicity success stories from fellow Publicity
Insiders that you can learn from
=> publicity timelines and special events that you can tie your
PR efforts to
=> the latest publicity and press release techniques, and much,
much more
Why sit on the sidelines? Your competition isn't. To learn more
about Frëë Publicity Newsletter, go to:
https://www.publicityinsider.com/OrderPage.asp
=======================================================================
>> Item 2 -- What's In This Month's Frëë Publicity Newsletter?
Frëë Publicity, the Newsletter for PR-Hungry Businesses, is a
subscription-only newsletter that features tips, leads, resources
and expert advice that will give you a huge edge over your
competition. You can do exactly what the top PR firms do --
without paying a top PR firm !
Even if you have not written a press release, called a journalist
or even thought about trying to get publicity, Frëë Publicity
will make it easy -- and fun - to claim all the publicity
exposure that awaits you.
Here's what our subscribers are reading about in this month's
issue of Frëë Publicity:
* Three Paths to National Media Coverage: How I Reached
10,769,509 Consumers in 7 Days - If you’ve been with me for any
length of time, you know that the one thing that makes me
different from other so-called "PR gurus" out there is that I
am very much a working publicist. In this article, I explain
step-by-step how I got my virtually unknown client on "The
Today Show", CBS' "The Early Show", and USA Today -- all in 7
days.
* Bill's Corner - Mass Mailed Email Pitches Are For Lazy
Publicity Seekers - With the advent of the internet and its
killer publicity-friendly applications such as: mass email
services, online media directories (Bacons) and instantaneous
press release services such as PR Newswire and PR Web, it has
become too easy for publicity seekers to push a few buttons and
blast massive information to the media. We provide guidance how
to properly use these services for maximum efficiency.
A big key to success in public relations is timing and
understanding the concept of "lead time", the amount of time
needed for a journalist to complete a story. With that in
mind, Bill's Corner dedicates a section every month devoted
to helping subscribers take full advantage of seasonal
publicity opportunities by working within the framework of
the media's lead time.
* Partyline Media Contacts - This month, our favorite outlet
for up-to-the second media contacts provides email addresses,
editor names, and addresses for key contacts at:
The Wall Street Journal's "Weekend Journal" - This section's a
good place to pitch soft items about culture, leisure and the
variety of ways that the Journal's affluent readers spend their
leisure time. You got the info, we've got the contacts.
NBC's "Tonight Show with Jay Leno" - Book yourself or your
client on "The Tonight Show" and you've made a placement you
can tell your grandkids about! In addition to celebrities,
the show uses non-celebrity guests from time to time. We get
you in the door, you do the rest!
Cigar Aficionado Magazine - Not just cigars! This high
circulation publication covers the finest in living,
entertainment, gambling, leisure, resorts, wines, sports and
autos. We provide the contact info plus email addresses. Sweet.
"The Ellen DeGeneres Show" - The sharp-witted queen of daytime
talk is back for a new season & is looking for guests. We serve
up all the show's key producers and bookers. Come and get it.
CNN’s "The Situation Room" - Do you want to get your business
mentioned on CNN's flagship newscast? We've got all of their
guest booker's contact info!
...and much more
Getting this type of insider PR contact information would take
you weeks even years to compile - if you could get past the
media's switchboards and secretaries! What can I say? This
section is worth the price of a subscription alone.
* Publicity Insider's Success Story - What happens when the
principles taught in Frëë Publicity are put into action? In
this popular "how they did it" section, we learn how Fellow
Publicity Insider and veterinarian Dr. Jim Humphries has taken
his publicity efforts to the highest level - he's
systematically climbed the media ladder from expert guest, to
TV host & producer, to spokesperson for an entire industry!
Ka- Ching! You can do it too!
* Rubel's Rolodex - Every month, top PR Expert Gina Rubel
http://www.furiarubel.com opens up her private "black book" of
media contacts exclusively for subscribers only! This month
she reveals her top Associated Press National Editorial
contacts complete with email & postal addresses, contact
numbers, and links to each publication's editorial calendar.
This prized info would take you an entire career to compile!
This might be our most important Rolodex ever.
* Media Profile - Associated Press Broadcast Services" - We
teamed with the "Harrison's Guide to the Top National TV Talk &
Interview Shows" to provide a "how to get interviewed" profile
of this news service which provides segments to 5,000 + radio
and TV stations.
To learn more about the Harrison's Guide, go to:
http://www.appearontoptvshows.com/?10667
* Seven Habits of Highly Effective Blog PR - Traditional
publicity has been turned on its ear by the internet. No
longer are publicity seekers held hostage by press release
tossing editors and producers. Websites, ezines, podcasts and
blogs allow us to go directly to our targeted audience. But,
there are new rules to be learned. This informative article
teaches you how to properly approach these new gatekeepers and
make new contacts for life.
Man, do you get a lot of solid information in just one issue, or what?
To take advantage of our no-risk subscription, go to:
https://www.publicityinsider.com/OrderPage.asp
=================================================================
>> Item 3 -- Partyline Media Contacts
Here are this ezine's sample listings from Partyline. In each
issue of the paid, subscriber-only Frëë Publicity Newsletter, we
team up with Partyline's Editor Betty Yarmon to bring you a FULL
PAGE of exclusive inside info about reporters looking for
stories, new publications and exclusive story placement
opportunities. If you see a story opening that fits your company,
jump on it quick before word leaks out to the outside world.
Here's another reason to subscribe to Frëë Publicity, you'll get
a Full Page of Partyline contacts every issue. Pure PR gold!
Family Circle Magazine
* "The Rachael Ray Show" is a nationally syndicated, daily one-
hour talk show featuring The Food Network's Rachael Ray. She
discusses all the messes and successes of life, and how getting
there is half the fun. Janet Annino is the executive producer for
the New York-based series. Shant Petrossian (spetrossian@kingworld.com)
and Tommy Crupup (tcrudup@kingworld.com) also book guests on the
show. Reach the Rachael Ray show at Screen Gems Productions, 222
East 44th St., New York, NY 10017, (917) 332-3100
Working Mother Magazine's Advertising Working Mothers of the Year
* Working Mother Magazine and Advertising Women of New York are
teaming up to honor the Advertising Working Mothers of the Year.
Honored will be women who are mothers and who work at ad
agencies, clients, or the media. Nominate yourself or a candidate
by August 31. Download a ballot at:
http://www.workingmother.com/web?service=vpage/736, or contact
Jean Sheridan LaBarge, the President and Publisher, Working
Mother Magazine, (212) 351-6459. Once you have filled in the
ballot, you can fax it to: (212) 351-6482.
New Republic Magazine
* The New Republic, the 92-year old magazine, has come out with
some editorial changes. The magazine has a new design and a new
owner, and will now become a bi-weekly, cutting its frequency
from 44 to 24 times yearly. The title will also relaunch its Web
Site to emphasize breaking news. Leon Wieseltier is still in
charge of their arts and books section. Martin Peretz, who was
the previous owner, will now write regularly, and still retain
the title of editor. Franklin Foer, who came on recently, is the
editor. It will continue to be a liberal journal, with its
editorial slant left of center. The New Republic is headquartered
1331 H St., NW, Ste. 700, Washington, DC 20005, (202) 508-4444;
Fax: (202) 628-0383; E-mail: tnr@aol.com. For a clearer picture
of the magazine and the subjects that it covers check out their
Web Site: www.tnr.com.
Bill's Note: I LOVE Partyline! Subscribers to Frëë Publicity get a
FULL PAGE of Partyline contacts in every issue.
This is worth the price of a subscription alone!
For more information on subscribing to PartyLine, contact:
byarmon@ix.netcom.com, or go to:
http://www.partylinepublishing.com. PartyLine is located at 35
Sutton Place, New York, NY 10022, (212) 755-3487; Fax: (212)
755-4859. PartyLine is available by E- mail only on an annual
basis, 52 weekly issues, $167.50.
Partyline gets my highest recommendation!
=================================================================
>> Item 4 - Tell Me About Frëë Publicity
""Bill Stoller's Fr*ee Publicity newsletter has been a goldmine of
PR ideas for our travel agency. We now have our own travel talk
radio show in the Atlanta area and have had several media
releases in our Sunday newspaper travel section. The Atlanta
newspaper's Sunday circulation is well over 600,000!
Thanks, Bill,"
Sincerely,
Ann Lombardi
The Trip Chicks
www.TheTripChicks.com
You are very welcome Ann!
Each month, Frëë Publicity provides you with PR tips, leads,
resources and expert advice that will give you a huge edge over
your competition. You can do exactly what the top PR firms do --
without paying a top PR firm !
* One year email (PDF) subscription delivered immediately upon
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6 Horizon Road - Suite 1705
Fort Lee. NJ 07024
And you'll receive the following 3 F*REE Super Bonuses if you
subscribe immediately!
Extra # 1 Bill's Inner Circle Membership
You'll find public relations gold - links to media website
contact pages that provide the actual names, e-mail addresses and
phone numbers of the top editors at the top newspapers, regional
business publications, trade magazines, & wire services.
Extra # 2 Frëë One-Year Membership To PR Newswire
New subscribers receive a Frëë one year membership to PR
Newswire, the world's most respected press release distributor.
Without a subscription to Frëë Publicity, a mandatory membership
to PR Newswire costs $150.00! The membership is for first-time
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Extra # 3 Killer eBook - "From The Greatest Minds In PR"
Here's your chance to learn PR secrets from the masters. How-to's
include "Get Rich & Become Famous Being A Guest On Big Radio
Shows", "10 Tips to Using E-Mail to Get News Coverage" and many
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...Plus: If you're one of the next 50 Publicity Insider Update
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Our subscriber satisfaction promise: If you receive your first
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are yours to keep.
================================================================
>> Item 5 - The Easy Path to Becoming an Effective Publicity Writer -
Part 3
In the first two parts of this article, we walked you through the
needed steps to become a solid press release writer.
Our tips included:
=> Don’t put on a "writer’s hat" when it comes time to craft a
press release. Just be yourself. You’re already smart and
incisive enough to get the job done, so just let it flow and
allow your natural personality to shine though your work.
=> You needn’t be a brilliant wordsmith to write a press release.
Don’t view it a huge hill to climb -- it’s all about taking your
natural intelligence and putting it on paper.
=> If you can speak intelligently, you can write well. For your
next writing project, try tape recording your first draft,
transcribing and reading it back.
=> Speak to a Single Person. When you’re writing, don’t envision
a wide audience. Rather, create a character that you’re most
comfortable with and write specifically to that person.
OK, now let’s get down to the nitty-gritty of business writing.
Once you’ve used last month’s tips to overcome your fears and
insecurities about writing, it’s time to get it all down on
paper!
The Outline
Before I write anything -- a press release, a brochure, a speech,
or even this article, I create an outline. Every document tells
a story of some sort, and, in the outline, I decide upon the
"chapters" of that story. Unlike fiction, business writing
depends on the most important items coming first, so my outline
will help me determine the proper order of the facts, quotes and
descriptions I’ve assembled for my piece.
The Inverted Pyramid
On my first day in journalism school, my professor drew a
triangle, point facing down. "This," he said, "is the foundation
on newswriting." What we drew was The Inverted Pyramid, a
guidepost that all good journalists -- and all good business
writers -- follow religiously. Here’s a fine description of the
concept, courtesy of Wikipedia:
"The inverted pyramid is a metaphor used to illustrate how
information should be arranged or presented within a text, in
particular within a news story. The triangle’s broad base at the
top of the figure represents the most substantial, interesting,
and important information the writer means to convey."
The triangle’s orientation is meant to illustrate that this kind
of material should head the article, while the tapered lower
portion illustrates that other material should follow in order of
diminishing importance. This format will allow the less important
information to be more easily cut out of the article.
In other words, get all the important stuff out first, and leave
the supporting details and secondary info for later.
When creating your outline, use the Inverted Pyramid to put
everything in the right order. Number every entry of the outline
by its importance. The goal: create a press release that will
convey the important news to even the most short-attention-
spanned journalist.
Ok, you've just gotten a "taste" of the usable insider secrets
you can expect in every issue Frëë Publicity. If you're really
serious about getting tons of publicity for you or your client,
Frëë Publicity is a must-read.
To take advantage of our no-risk subscription, go to:
https://www.publicityinsider.com/OrderPage.asp
=========================================================================
See You Next Issue !
Bill Stoller, Chief Publicity Insider, located in Beautiful Fort Lee, NJ
Overlooking the majestic Hudson River & New York City!
=========================================================================
*** Frëë Publicity, The Newsletter for PR-Hungry Businesses ***
visit Bill Stoller's Publicity Insider on the Web!
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