Top Stories

Yahoo takes top spot from Google in customer satisfaction survey
It's all change at the top of the University of Michigan's American Customer Satisfaction Index (ACSI) and, for the first time, Google isn't out in front.

"Flick to Click" new shopping trend
British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian.

Is the gamer demographic a good target?
A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts.

Brand advocates may fare better outside social marketing
Social networks and social marketing may be hot in some advertising areas, but a recent report from JupiterResearch indicates that brand advocates may do a better job with their products outside the social networking arena.

Hitwise election center will track political websites
With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has launched a data center for political websites.

Email marketing outstrips direct mail in U.K.
The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association.

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