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Aug. 14, 2007


TOMORROW'S INSIGHTS TODAY

Alert systems take shape


Modern alert systems link existing devices - phones, faxes, computers, radios, sensors - into a network.
REX C. CURRY / Special to the DMN
Modern alert systems link existing devices - phones, faxes, computers, radios, sensors - into a network.
By ANDREW D. SMITH / The Dallas Morning News

The first security guard to arrive at any future school shooting will probably type a code into his radio and voice a simple message: "Shots fired in freshman dorm. People in the building should lock their doors and keep low. Others should avoid the area."

The school's security system will then call every member of the school community and play the message. It will also run the message through a voice-to-text program and send the text to every cellphone, e-mail address and instant messaging account.

The whole process, from first recording to final delivery, will probably take a couple minutes.

These systems will doubtless save lives, but they will ultimately do much more. They will change the way you work, the way you drive, the way you live. You may sacrifice some privacy, but you will get much in return.

Read more in tomorrow's Dallas Morning News or online at dallasnews.com/business


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TOMORROW'S INSIGHTS TODAY: Cheryl Hall

Red Cross, J&J square off over trademark

Less than three months into his new job as president and chief executive of the American Red Cross, Mark Everson faces a legal showdown with one of the country's most respected corporations.

John Crisan, general counsel for Johnson & Johnson's consumer business, decided that the pharmaceutical and health product giant must sue one of the country's most respected nonprofits or risk losing its coveted red cross trademark.

After more than a century of sharing of this internationally recognized icon, their two institutions are now locked in a nasty custody battle.

A week after J&J filed its suit, neither man is backing down. So what led to such a highly visible and unfortunate impasse?

Column

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