Date:
Tue, August 14, 2007 05:21:01 PMFrom:
DallasNews.com Biz Insight
Subject:
Dallasnews Biz Insight Subscribers
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Aug. 14, 2007 |
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TOMORROW'S INSIGHTS TODAY: Cheryl Hall
![]() Red Cross, J&J square off over trademarkLess than three months into his new job as president and chief executive of the American Red Cross, Mark Everson faces a legal showdown with one of the country's most respected corporations. John Crisan, general counsel for Johnson & Johnson's consumer business, decided that the pharmaceutical and health product giant must sue one of the country's most respected nonprofits or risk losing its coveted red cross trademark. After more than a century of sharing of this internationally recognized icon, their two institutions are now locked in a nasty custody battle. A week after J&J filed its suit, neither man is backing down. So what led to such a highly visible and unfortunate impasse? |
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