Top Stories

MySpace beta testing ad targeting program
According to a recent interview with News Corp.'s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week.

The rise and rise of U.S. online social network advertising
More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report.

"Clubbing" demographic has high brand recall
Marketers may be a little surprised at the results of a recent Arbitron survey. According to researchers, bar hoppers have high brand recall.

Study: Non-UGC sites have better ad conversion
A recent study from BlueLithium Labs may have online marketers reconsidering the benefits of social networking sites. According to the research, ads on non-UGC sites have a 32% better conversion rate than ads shown on UGC sites.

Mobile coupons hot in Florida, Texas, California
As the mobile marketplace comes into its own, advertisers and e-tailers are learning what will keep users coming back to mobile sites. One huge draw for many Americans is coupons.

Content more popular than search or commerce
Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association.

Online shopping forecast: 323 billion euros by 2011
Don't look for the online shopping trend to slow anytime soon in European countries. The ability to shop quickly, find the needed items without the hassle of crowded shopping centers and the discounts offered by many e-tailing hubs is expected to push online shopping even higher in the next five years.

Gaming drives online shopping habits
In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online.

Advertisers seek help at Yahoo's Traffic Quality Center
Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates marketers about online advertising campaigns.

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